This simple yet thought-provoking ad definitely caught my attention. This ad for Listerine (mouth wash) contains an interesting claim which is “What will your mouth go through today?”. This is an example of the rhetorical question claim. It will stimulate the audience’s mind to think whether they should or shouldn’t purchase the item. This ad suggests that without Listerine’s mouth wash your mouth will remain to be filthy. The intended target audience could be anyone from teens to adults. This ad would be most affective to those who care about their personal hygiene and people who are easily persuaded. Looking at what’s inside the sundae there is candy, fries, ice cream, whistles, pens, balloons, lemons and a hair clip. The audience might