Evaluate Marketing Techniques
169 Words1 Pages
I will now evaluate the effectiveness of the used in marketing products in Coffee House.
MARKET PENETRATION - Coffee House use market penetration technique to market their products to existing target market. As the name suggest, Coffee House is a coffee house and they provide their product in cheap price.
MARKET DEVELOPMENT - Coffee House does not yet use this technique.
PRODUCT DEVELOPMENT - Coffee House use the product development strategy to introduce new products to the existing customers, for example: Coffee House Sherbet.
DIVERSIFICATION - Coffee House does not use this technique.
BRANDING - Coffee House is a freshly made business but with
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