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ACC 205: 10 K Report Of Google Inc.

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TOROYANA DARTINO CARUTH JR ACC 205 GOOGLE ANALYSIS Mr. Emmett Denham Introduction Google Inc. (For the Analysis, we have taken 10 K Report of Google Inc.) Google Inc. is a global corporation that provides internet related services. Google Inc., a technology company, builds products and provides services to organize the information in the world and make it universally accessible and useful for everyone. Google provides Google Search. Google Search is a service that conveys similar search results in response to user questions. Google began in January 1996 as a research project. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.(***) Products Offered By Google Inc. Google Inc. offers Ad Words, an …show more content…

The trend over the year is measured in terms of percentage. In this analysis, current year figures are compared with previous year to know the net increase or decrease during the year. It is also known as trend analysis. It indicates the behavior of revenue, cost, assets and liabilities over a certain period of time. On analyzing the financial statements of Google Inc. growth in gross profit rate in year 2012 as compare to 2011 is low. There is a huge increase in cost of goods sold, whereas selling and general expenses have decreased as compared to last year. Cash and cash equivalents in year 2012 have increased as compared to year 2011. There is a decrease in marketable securities which shows that some of the securities have matured during the year. Company has maintained huge inventory as compared to last year, which results in increase in operating cycle. There is a massive increase in the current liability and short term debt of the company as compare to last year. There is a decrease in the retained earnings due to decrease in net profit rate. Ratio Analysis Ratio Analysis of Google

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Return on equity decline 4.78％ is a huge decline, the result is profit from operation decline but total equity was increase 26.69％(169644000~214915000). Return on capital employed in profit from operation decline and total equity increase significantly case just decline 0.73％, it is because non-current liabilities was decline. Operating profit percentage decline 0.70％ it is because profit from operation decline and operation cost increase. Interest cover decline 0.03times should pay attention to this, because it is relate to whether obtain loan from the bank, even only a small decline. Earnings per share, current ratio and the quick ratio increase are few good news.

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Carr talks about the effects of Google by stating its company mission; “to organize the world’s information and make it universally accessible and useful”by becoming the “perfect search engine” and understand exactly what you mean and give you back exactly what you

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Looking at the annual report, the value of assets in the year 2014 compared to the year 2013, has decline in the cash and cash equivalent by 30%, in the short-term investment by 1% and in the prepaid expenses and other by 1%. The total current assets for 2014 is $29,632 million and 2013 is $70,994. (See attach balance sheet) As you can see that is an approximate 42% difference between the two years. (2014 Annual Report).

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The search engine itself was created by Larry Page and Sergey Brin, as previously stated, in 1995. Google was originally named “BackRub” and was created for the purpose of a research paper. In search of a topic for dissertation, Page began looking at mathematical links on the World Wide Web. Essentially linking pages all over the web together under one umbrella. That umbrella being BackRub, later named Google, that would link every aspect of the internet together.

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