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ACC 205: 10 K Report Of Google Inc.

1693 Words7 Pages

TOROYANA DARTINO CARUTH JR ACC 205 GOOGLE ANALYSIS Mr. Emmett Denham Introduction Google Inc. (For the Analysis, we have taken 10 K Report of Google Inc.) Google Inc. is a global corporation that provides internet related services. Google Inc., a technology company, builds products and provides services to organize the information in the world and make it universally accessible and useful for everyone. Google provides Google Search. Google Search is a service that conveys similar search results in response to user questions. Google began in January 1996 as a research project. Google Inc. was founded in 1998 and is headquartered in Mountain View, California.(***) Products Offered By Google Inc. Google Inc. offers Ad Words, an …show more content…

The trend over the year is measured in terms of percentage. In this analysis, current year figures are compared with previous year to know the net increase or decrease during the year. It is also known as trend analysis. It indicates the behavior of revenue, cost, assets and liabilities over a certain period of time. On analyzing the financial statements of Google Inc. growth in gross profit rate in year 2012 as compare to 2011 is low. There is a huge increase in cost of goods sold, whereas selling and general expenses have decreased as compared to last year. Cash and cash equivalents in year 2012 have increased as compared to year 2011. There is a decrease in marketable securities which shows that some of the securities have matured during the year. Company has maintained huge inventory as compared to last year, which results in increase in operating cycle. There is a massive increase in the current liability and short term debt of the company as compare to last year. There is a decrease in the retained earnings due to decrease in net profit rate. Ratio Analysis Ratio Analysis of Google

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