In 2015, AT&T then decided to enter into a new market base of products and services with the purchase of DIRECTV. With the acquisition of DIRECTV and their current U-verse service, it allowed AT&T to become the largest paid television provider.
AT&T continues to strive to be the leading provider for their business and consumer customers. This has been accomplished by offering them the internet for their home and business, securing business communications from the smartphone to the cloud…and making cars, homes, machines, even cities smarter (Company History, 2017).
The pending purchase of Time Warner will allow AT&T to continue to expand into a different market space. As stated on the AT&T website,
With our pending purchase of Time Warner Inc.,
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With the pending purchase of Time Warner Inc., the purchase of DIRECTV, and the multitude of products and services within their portfolio, they are following their vision,
The AT&T global network was born of the ingenuity of AT&T Labs networking specialists who made disparate systems work together. Being the world's fastest and most reliable global network, our network is the standard against which all others are measured. To maintain our leadership in this arena, we focus on the future and aggressively pursue innovations. Our vision is to design and create in this decade the new global network, processes, and service platforms that maximize automation, allowing for a reallocation of human resources to more complex and productive work (Mission
Statements, 2016).
Running head: WHAT IS REQUIRED TO FOR GREAT LEADERSHIP? 3
AT&T’s organizational structure is based on a functional structure and broken down into three different business units Business Solutions, Entertainment Group, and International (2016
Annual Report). Every employee is divided into departments that each handle activities related to a functional area of the business, such as marketing, production, human resources,
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It’s imperative to be aware which corporate processes can be implemented within the local office. Another important challenge is,
“Communicating across barriers. Communication can be a challenge in any setting; it is more complex and even more essential to communicate effectively when you are operating from a distance” (Global Leaders, 2017). Communication can become an issue if the CEO doesn’t take into account how the language barrier can be challenging for both himself and those he’s communicating with. If he doesn’t, there’s a good chance of offending others with the words he uses or his non-verbal cues with body language. Therefore, to become an effective leader, it’s critical he does his research specific to the country and culture he’s communicating with.
Finally, ethical leadership is critical to be an effective leader. According to Northouse
(2015), “ethical leadership is a process by which a good person rightly influences others to accomplish a common good: to make the world better, fairer, and more humane”. As CEO,
Randall Stephenson has an important responsibility to become a role model for what is right and wrong through his actions. This type of ethical leadership must be demonstrated in