Aade Quality Shoes Marketing Strategy

169 Words1 Pages
The 4 main elements of AACE Quality Shoes’ marketing strategy are free shipping, S/Q, the use of advertising, and the use of the competitive pricing.
Retail Price: We has setting our prices lower than our competitor in every region without affecting our style quality rating. For example, in year 14, our prices were $12 lower than our rival’s prices.
Free Shipping: It has been a competitive key to increase our online sales.
Style Quality: Despite we lowered our prices, we kept our 7 S/Q rating allowing us to produce quality product at lower prices and compete in the market.
Advertising: We invested $1000 in advertisement to help Quality shoes to gain market share and promote its low-price strategy.

Finally, a marketing strategy is a business’s

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