ipl-logo

Adorno Vs Horkheimer

1180 Words5 Pages

Max Horkheimer and Theodor Adorno’s essay, The Culture Industry (1944), juxtaposes the words culture and industry to describe a state where cultural forms, such as television, music, and film are no longer creative outlets but industries dominated by commodification and profit. The production of meaning, creation of stories, symbols, and experiences that we use to make sense of the world is an industry or a full profit venture. David Hesmondhalgh’s ideas, in The Culture Industries (2013), differ from Horkheimer and Adorno’s because he offers a more ambivalent approach. Horkheimer and Adorno discuss a solely negative angle, while Hesmondhalgh offers a more mixed point of view. Hesmondhalgh explores the culture industry as a complex system, for …show more content…

How does this happen? Hesmondhalgh suggests, “companies have to compete with each other… and so they attempt to outstrip each other to satisfy audience desires for the shocking, the profane, and the rebellious.” (5) On YouTube there are thousands of videos in the beauty genre alone, and it is so easy for videos to get lost in the sea of other videos. Content creators must generate new, exciting, different content in order to grab audience’s attention. If there were only videos on how to do eyeliner, then every video would be somewhat the same and no one would watch. The most successful YouTubers have to come up with content that is completely unique to their channel. The competition pushes content creators to make videos that are distinct in order to get the most views, likes, and subscribers. What Adorno and Horkheimer discuss as standardized and mass produced products, Hesmondhalgh instead suggests the very opposite – a constant search on how to come up with something new and creative that audiences haven’t seen

Show More
Related

Rhetorical Analysis Of Drunk History

966 Words | 4 Pages

For example, the video uses logos by “making an inductive leap” by having the viewer “use specific observations as the basis of a general conclusion” (Austin 656). The video illustrates how almost every news station reports on stories by following a common sequence. The report has a general overview of the information, then they provide footage, witnesses, a reporter live at the scene, statistics and experts, emails, and tips. Moreover, the video appeals to pathos via humor by ridiculing other news reports. This makes it “more likely [for viewers] to be motivated to adopt an opinion…when logical appeals are combined with appeals that work on an emotional level” (Austin 661).

Read More

How Does Stephanie Hanes Use Stereotypes By Mary Finucane

692 Words | 3 Pages

We live in a society where everywhere we look we are presented with a form of media that is trying to influence us in some way, whether it is to buy a product, support a cause, or make a change to our way of thinking. Stephanie Hanes uses this in her article about Mary Finucane’s look on how Disney princesses are a negative influence on little girls. In her article she uses logos, pathos and audience to support her poor arguement on Finucane’s point of view. Hanes uses logos by going over how Finucane came to the conclusion that her three year old daughter became a victim in this cyberbullying society. While she provides the reader with several facts and supports her main idea with a variety of expert opinions the argument is poorly written.

Read More

Maggie Nelson's 'Great To Watch'

1829 Words | 8 Pages

As with an addiction the more you are told to stop, the more you are drawn in. Because of viewership, Americans have essentially become “chained to their image-displacement machines like lab animals to dispensers of morphine” (Nelson 308). All over America, there is a demand for power

Read More

Brief Summary Of The Atlantic By Michael Sandel

452 Words | 2 Pages

Background and Introduction: In this April 2012 issue Article published in the Atlantic, its author, Michael Sandel endeavors to present a credible case as to why, how and the extent to which the current proliferation, penetration and progression of all-permeating market-drive society, wherein everything tangible has a price-tag and is saleable, obviously for a price. This is indeed a far cry, for say several decades ago, wherein the sustenance and sustainability of market economy ensured the commoditization of just commodities, goods, services and products and not the all-pervading human values, culture constructs and way of human living, as is prevalent today.

Read More

In Defense Of The Poor Image Summary

906 Words | 4 Pages

Developments in image making technologies also enable internet users to create new content without engaging in elite structures of education. People pirating, re-coding and ‘misusing’ editing technology has enabled the participation of more producers than ever before in the making of visual cultural. The internet channels that support this content embody a new public sphere. Political discourse is less concrete without the support of the national but “floats on the surface or temporary and dubious data pools.” Users are not all active in re-negotiating media towards progressive ends.

Read More

Let's Move Website Analysis

1054 Words | 5 Pages

The video has received 6.8 Million views to date, resonating with a broad audience, using a popular artist with a very broad

Read More

Conviction Frameworks

879 Words | 4 Pages

Julia's duplicate of the video is all of a sudden sent to everybody on her contact list and soon turns into a web sensation on the web. This article will discuss the assorted sorts of effects, what they mean and conviction frameworks and how they

Read More

The Importance Of Pop Culture In Academia

803 Words | 4 Pages

Between films, television, novels, and the Internet, there are many different types of popular culture in which society is immerged. One might argue that studying pop culture is shallow and worthless, but this is debatable because most of what we do is shaped by pop culture in some way. Studying pop culture may allow us to understand trends in culture that can aid in other society-based careers, as well as study societal and power constructs with greater accuracy. As technology and media develops further and further, pop culture should be studied in academia, as it is a relevant way to examine the moral constructs of the society and understand trends in culture. In the future, if pop culture is included in academia with the same importance as other subjects, future graduates may be more in tune with society than ever

Read More

1984 George Orwell Circuit Of Culture

1891 Words | 8 Pages

The circuit of culture is the model by Stuart Hall, which shows that culture gathers meanings at five different moments. These five moments include regulation, identity, production, representation and consumption. In this essay, I will be exploring the television series ‘Big Brother’, the international reality series created by Jon De Mol. The show based on the prominent character in George Orwell’s book ‘1984’. I will also be considering how each of these moments play a part in the media form, and the issues that might arise at each point in the circuit.

Read More

On The Fetish-Character In Music And The Regression Of Listening

759 Words | 4 Pages

As a member of the Frankfurt School, Theodor Adorno both remembered and became nostalgic for a life before mass commercialization. As a witness to the role of propaganda and mass production in Germany during both World Wars and the invention of the printing press, piano roll, phonograph, radio, and Tin Pan Alley, Adorno passionately challenged the place of mass communication within society. As worried as Adorno was about mass culture undermining individualism in the twentieth century, he would be outraged at the role that mass culture, particularly streaming services, plays in twenty-first century society and its influence on a person’s individuality and listening skills. Streaming services have become widely popular in the last several years.

Read More

Write A 1, 500 Discussion Of This Genre Of Media Discourse Explaining How The Evident Characteristics

2055 Words | 9 Pages

Just as in a dialogue, the first set of clips is trying to reach across a certain audience. Well, in any discussion, there is always a target audience. In the absence of an audience, the discussion is merely a conversation between two or more people exchanging ideas or thoughts. In the clips, the audience is the people who are watching the clips as well as attending the discussion in the venue it was being

Read More

Benjamin Vs Adorno

2330 Words | 10 Pages

In his article “The Naysayers,” Alex Ross analyzes the debate that looms between Benjamin and Adorno. Ross concludes that “if Adorno were to look upon the cultural landscape of the twenty-first century, [Adorno] might take grim satisfaction in seeing his fondest fears realized” (Ross). That fear being is Adorno’s expressed concern that music was progressing as another tool for the capitalist society. Unfortunately, this concern of Adorno’s has become all too realized, particularly in the pop music industry. Artists like along the lines of Justin Bieber and Kesha are manufactured products.

Read More

Rhetorical Analysis: The Social Dilemma

737 Words | 3 Pages

The film features dramatic reenactments of the algorithms used by social media platforms to keep users engaged. These scenes are visually striking, and they effectively illustrate the ways in which social media companies use data to manipulate users. The film also uses graphic design to highlight key points and statistics, making the information more accessible and memorable for the audience. To continue the mode of senses used within The Social Dilemma, sound is another rhetorical strategy used.

Read More

The Pros And Cons Of Media Conglomerates

2798 Words | 12 Pages

• Only a few companies representing the interests of a minority elite control the public airwaves. • Healthy market based competition is absent leading to slower innovation and increased prices. Thus we can simply say that all this have given rise to cultural imperialism. Cultural

Read More

Essay About Popular Culture

1281 Words | 6 Pages

People are immersed in popular culture during most of our waking hours. It is on radio, television, and our computers when we access the Internet, in newspapers, on streets and highways in the form of advertisements and billboards, in movie theaters, at music concerts and sports events, in supermarkets and shopping malls, and at religious festivals and celebrations (Tatum,

Read More

More about Adorno Vs Horkheimer

Related Topics

Open Document