Let's Move Website Analysis

Communicating with Diverse Audiences Let’s Move is the chosen non-profit to review the communication paths given they speak to diverse audiences. Spearheaded by First Lady, Michelle Obama, Let’s Move launched in 2010, to address childhood obesity in America. Let’s Move took a multi-faceted approach addressing the health of children, where obesity is a significant factor. It is important to educate early, and develop life-long skills that address a healthy lifestyle. The foundation has doe so by creating awareness and educating students, parents, schools and the community. In addition to the Let’s Move website, the foundation leverages social media platforms which include Facebook, Twitter, and You Tube. The Let’s Move website is kid friendly,

1). African Americans and Hispanics, quite often more densely populate urban communities. Consequently, affordable healthy food options in the African American and Hispanic communities provide additional challenges.

Let’s Move provides great resources on the website tailored to diverse audiences. The foundation is thoughtful with recognizing cultural foods, while also educating about modified healthier versions. The website provides a variety of fact sheets that can be used for newsletters, blogs, or events to reach the community. Some examples of these include African American, American Indian / Alaska Native, Hispanic / Español Factsheets. Unfortunately, the links on the Let’s Move website were broken, and present an area of opportunity ("Let’s Move African American Factsheet," n.d., para.

Therefore, it is important to provide engaging content that appeals to a diverse audience. The photos on the website displays how actively engaged Mrs. Obama is with students, dancing, picking vegetables, and cooking. As the first African American first lady, Mrs. Obama has the opportunity to break stereotypes, and mentor children of all ethnicities. Take for example the Let’s Move, “Move Your Body” music video ("," 2012). The video featured Beyoncé, performing along with a diverse group of students. The video has received 6.8 Million views to date, resonating with a broad audience, using a popular artist with a very broad