ipl-logo

Advantages And Disadvantages Of Gatekeeping Theory

856 Words4 Pages

help understand language choices. In order to make up and shape the segments of messages into a complete information by gatekeeping, it always involves the choice of words. Other communication theories that can also gain benefit from gatekeeping includes framing (Breed, 1955) etc.

Limitations and Challenges of Gatekeeping Theory

Like many other communication theories have weakness, the gatekeeping theory also has its certain limitations. First of all gatekeeping theory is just a descriptive theory, it is mostly used to describe the gatekeeping process or the gatekeeping phenomenon that 's happening around us. So it offers very little predictive power. Though the gatekeeping theory keeps changing according to the changing occasions, the chief value of it is to summarize the existing fact of how people make decisions and the forces that influence these decision-making process. It offers the researchers a framework of how news or information gets through the gates to reach the channels, but nothing else. This explains the reason why Shoemaker noted O’Sullivan’s objection in 1983 who said gatekeeping theory was “oversimplified and of little utility.” (O’Sullivan, 1983)
Since the gatekeeping theory is one of the oldest of mass communication research, it is facing many challenges when …show more content…

Its model contains many aspects like channels, messages, internal and external forces, individual and group gatekeepers and the feedback. Some of the researches focus on the messages and the information sources while some focus on the results. It is a fundamental theory that may not meet the favor of everyone. However it is such an easily acceptable theory that anyone can tolerate it. It changes accordingly as time passes and is specially useful when applied to some certain circumstances, like the analysis of political information and under the environment of countries that have strong censorship

Show More
Related

Outrage Industry: A Summary

763 Words | 4 Pages

Within the media industry, more ratings equal a higher profit. The research methods that Sobieraj and Berry use within their argument are quantitative and qulalitative. In chapter two, titled « Mapping Outrage in Blogs, Talk Radio,

Read More

A Rhetorical Analysis Of Susie O Brien

1089 Words | 5 Pages

Have you ever listened to a news story and thought it sounded one-sided? Or have you thought the news didn't seem to report the whole story or the most important aspect of a story? Journalists possess the power to influence a whole group of people with their work. When writers input their opinion, they generate bias. Consecutively, this influences a reader's reaction to a topic.

Read More

That's Not What I Meant Summary

832 Words | 4 Pages

1 Deborah Tannen, Ph.D. That’s Not What I Meant!. Amazon, 1987. Reviewed by Shelby D. Slocum, Pittsburg State University, KS. This book provides an explanation of the common misconceptions in communication.

Read More

Pros And Cons Of Broken Windows Theory

1147 Words | 5 Pages

Summary Of Argument, Methods: In 1968, stop and frisk was based on strict guidelines that explained how far an officer can frisk someone according to the Fourth and Fourteenth Amendments. Behind the police officers’ stop and frisks, the strategies of broken windows policing and the zero-tolerance policy were introduced. Broken windows theory began in New York during the year of 1982, and former Mayor Giuliani of New York created zero-tolerance policy in 1997. Broken windows was a known policing strategy throughout all departments in the nation.

Read More

Out Of All Them Bright Stars Literary Analysis

1175 Words | 5 Pages

Language is used everyday in lives. We use it to communicate with each other to show how we feel or think. Comfort can drift away from us if we do not have the ability to communicate with others. Barriers can present themselves when trying to communicate inhibiting language. In the short story Out of All Them Bright Stars by Nancy Kress, she puts an alien in a normal dinner and everyone is uncomfortable with his presence there except his waitress.

Read More

Eating Disorders: Annotated Bibliography

478 Words | 2 Pages

The Moderating Effects Of Instructional Frame, Gender, And Need For Cognition. " Psychology & Marketing 21.6 (2004): 425-442. Communication & Mass Media Complete. Web. 29 Nov. 2015.

Read More

The Queen Movie Analysis

1445 Words | 6 Pages

The first theory, agenda setting through gatekeeping, is evident in the film. Agenda setting “looks on story selection as a determinant of public perceptions of issue importance” (McCombs, Shaw and Weaver, 7). The term gatekeeping is similarly used to “describe the way the media make decisions about what stories to discard or run and when and how much attention to give a story” (Laidlaw, 41). In the movie, the British media highlighted the death of Princess Diana and how the Royal Family was not showing enough grief. The British media prioritized this story, which can be seen from how the announcement of Princess Diana’s death appeared on numerous media outlets.

Read More

Karl Marx's Concepts Of Social Media

2254 Words | 10 Pages

Although Karl Marx’s theories of consciousness typically relate to labor forces in society, one can apply his ideas in other realms of society as well. Today, one of the most relatable aspects of our culture is the use of social media. Through social media, one becomes part of a globalized society, one that is larger than ever before experienced. Humans have historically been limited to the kinds of people we interact with. In the past, we were confined to groups of people based on the social structures within our own communities, such as our families, schools, religious and civic organizations, and our peer groups.

Read More

2.3 Explain The Main Differences Between Communicating With Children

1457 Words | 6 Pages

3 Explain the main differences between communicating with adults and communicating with children and young people There are differences when communicating with children, as opposed to adults, but we must always remember that we are all individuals. Effective communication involves children being able to understand the language needed to: understand concepts; participate in problem solving and develop ideas and opinions. We need to be able to use language effectively in order to encourage and extend thinking and learning. When communicating with children we need to be clear so they understand what is expected of them, keeping it short and to the point, so they don’t lose interest or concentration.

Read More

Three Faces Of Power Theory

919 Words | 4 Pages

understand the 'hidden face' of power as in Steven Lukes' (1974) “three faces of power” it is necessary to explore beyond what initially appears from a policy decision or political standpoint. The realms in which the media operate can be quite complex, gauging an understanding to these is essential when trying to understand the various sources of power that the media controls and hence can manipulate. There have been numerous theories and theorists which have been introduced throughout this course regarding various conceptions of power, the 'two faces' view of Bachrach and Baratz (1970) provided the framework for the view on power. However, it was not until Lukes (1974) “three faces of power” theory which expanded on the work of Bachrach and

Read More

The Pros And Cons Of Transaction Cost Theory

1763 Words | 8 Pages

In this section the author describes the theories that will support the analysis of information. In order to construct a theoretical background for the study the author chose to describe theories regarding the selection of countries. 5.1 Transaction costs theory Transaction cost theory was developed by Coase (1937) and then re-analyzed by Williamson (1979). The theory explains why companies exist and expand their activities to external environments finding out that ‘’A Transaction cost occurs when a good or service is transferred across a technologically separable interface’’.

Read More

Advantages And Disadvantages Of Comrrespondence Theory

737 Words | 3 Pages

UNIVERSITY OF THE PEOPLE Written Assignment Unit Seven Introduction to Philosophy BUS 1402 UoPeople’ Student   Identify and discuss the main features of Correspondence Theory. What are its major strengths and weaknesses? It has been shown that philosophy is the act of wondering or questioning as to come out with a conclusion with different problems that trouble the humankind.

Read More

Uses And Gratification Theory: Literature Review And Critical Theory

925 Words | 4 Pages

The theory explains “how individuals use mass communication to gratify their needs” (Burgeon, Hunsaker and Dawson, 1994, cited in Udende and Azeez, 2010, p. 34). The theory holds that “people influence the effects that mass media have on them” (Anaeto et al, 2008 cited in Edegoh, Asemah and Nwammuo, 2013, p. 23). The assumption of the theory is that people are not just passive receivers of media messages; rather, they actively influence the message effects. Media audience selectively choose, attend to, perceive and retain media offerings on the basis of their needs, beliefs, etc., thus, “there are as many reasons for using the media as there are media users”

Read More

Chinese Media System Analysis

1853 Words | 8 Pages

Driving forces of the media system in China There are at least six existing forces influencing Chinese media synchronously through different organisational or social channels, which could be designated the Party Force, Governmental Force, Capital Force, Professional Force, Individual Force and Cultural Force. Party Force could be defined as the control and influence from the CPC, which is overall directed through the Central Propaganda Department. Governmental Force is the power generated from the central government and embedded in organisations in and regulations from the State Administration of Press, Publication, Radio, Film and Television, coming all the way through the mechanism of multiple layers of administrational bureaus under the central government, from the provincial, municipal or prefectural levels to the county level. When scholars examine the Party Force and Governmental Force together and observe their combined contribution to the media system in China, they tend to label it as the Party-State model or authoritarianism

Read More

Limited Effect Theory Of Mass Communication

862 Words | 4 Pages

An example of this is Lazarfelds two-step flow theory. Baran (2012) states that “behaviour was limited by opinion leaders – people who initially consumed media content on topics of particular interest to them, interpreted it in light of their own values and beliefs, and then passed it on to opinion followed, people like them who had less frequent contact with media.” This theory can only go so far as in this day in age there are so many different mediums used to convey media information. With television, radio, newspapers, magazines, film and social media/internet they have the ability to influence the way we act dress and communicate with others. Our perception of what’s right

Read More

More about Advantages And Disadvantages Of Gatekeeping Theory

Related Topics

Open Document