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Short Essay On Online Banking

1750 Words7 Pages

"In its simplest form, electronic banking may mean the provision of information about the bank and its products via a page on the internet" Daniel (1999). Daniel (1999), however, defines the term as "the provision of information and/or services by a bank to its customers via computer, telephone or television". A more developed service, as Daniel (1999) says, can provide the customers with a way to use the service through their accounts to accomplish the needed transactions and perform any desired purchases of products either online or any other electronic channel whether it is TV, telephone or automated teller machines (ATM).
The severe competition pressures and the non-ending customers ' requirements force the banks to develop new technologies and tools. This has led to the innovation of internet banking that has revolutionized the banking industry worldwide (Malhotra and Singh, 2010). In general, Internet banking refers to "the use of Internet as a delivery channel for the banking services, including traditional services, such as opening an account or transferring funds among different accounts, as …show more content…

The decision depends on consumer’s socioeconomic characteristics, on one hand, and his/her demographic characteristics, on the other hand. Such characteristics, including the customer 's income and age, affect deeply the customer 's choice whether to accept and use the provided e-banking services or not (Anguelov and Hilgert, 2004). This choice also depends on the customer 's perceptions of the used means of technology, including the customer 's perceived ease of use. Another characteristic is the customer 's personal preferences, including that customer 's desire for control over when a bill is paid according to his/her convenience (Anguelov and Hilgert,

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