ipl-logo

Advertising In New Media Essay

1602 Words7 Pages

ADVERTISING IN NEW MEDIA
Advertising means promoting a particular brand or product to the customers that they can use for their everyday purpose. The main purpose of the advertising has to convey information to customers and gain positive response from customers about the organizations offerings. It is really important to get a proper information about the product that a customer is willing to use it. In earlier times advertising was done through print and electronic media. Advertisements are done to only give the information about the product to customers and if there were no advertisements then customers were not known to the products. As in, in print media the advertising of a product was done through newspapers, magazines, brochures, etc and …show more content…

These days advertising is done in new media. New media is basically cyber media that is online media and most of the Advertising these days are done through new media. As these days people are getting aware about the new media and using new media to do most of their work. New media is really fast than electronic media and print media. The work that is being done on the new media is instant and fast, so new media is in these days. Now we will talk about the advertisements that are done in new media. Whenever we are on any website and using that website then side in the column we get advertisements about any product that attracts the customers in a way that it forces the customers to look to that advertisement and buy that product. We can take examples of jabong, myntra, yebhi, homeshop18, flipkart, naaptol where customers do online shopping. When they see the advertisement of online shopping then they go to these sites and do online shopping. The customers who are not interested in doing outdoor shopping then online shopping is a good option for them. Online shopping is a good option as there are many varities for the customers to shop without going here and there and whatever a

Show More
Related

A Rhetorical Analysis Of GEICO Insurance In The US

977 Words | 4 Pages

Advertising is defined as “any form of paid communication by an identified sponsor aimed to inform and/or persuade target audiences about an organization, product, service, or idea". By strategically selecting the advertising channels, the company strives to reach the target market

Read More

Advertising's Fifteen Basic Appeals Summary

1890 Words | 8 Pages

Advertising has been around for decades and has been the center point for buyers by different subjects peaking different audience’s interests. Advertisers make attempts to strengthen the implied and unequivocal messages in trying to manipulate consumers’ decisions. Jib Fowles wrote an article called “Advertising’s Fifteen Basic Appeals,” explaining where he got his ideas about the appeals, from studying interviews by Henry A. Murray. Fowles gives details and examples on how each appeal is used and how advertisements can “form people’s deep-lying desires, and picturing states of being that individuals privately yearn for” (552). The minds of human beings can be influenced by many basic needs for example, the need for sex, affiliation, nurture,

Read More

Mkt 421 Week 4 Individual Differences In Advertising

401 Words | 2 Pages

Arzanagh and Danaei, (2013) confirmed that there is a considerable relationship among the advertisements and consumer’s attention, interest, desire, and action when the significance level is controlled to one percent. Arzanagh and Danaei , (2013) also found out a specific correlation between the four different factors of attention, interest, desire and action (Arzanagh & Danaei, 2013) Arzanagh and Danaei, (2013) observed that advertisements on TV has the upper hand in all other advertising methods on getting attention of the consumer, billboard advertising have the second place and lastly comes paper advertisement (magazine and newspaper) which is the least effective method to for gaining attention of the customer (Arzanagh & Danaei, 2013). Arzanagh and Danaei, (2013) surveyed that for attracting buyers’

Read More

Ethos Pathos Logos

1211 Words | 5 Pages

Advertising is a way people will get information on a new product

Read More

Explain How Does Advertising Mirrors Society

1126 Words | 5 Pages

Its aim is to delivering some value to the customers so they purchase or sell goods and/or services. Advertising, however is one of many tools used in marketing to reach and inform consumers. Of the four P’s in the marketing mix, advertising falls under ‘promotion’. Some other marketing tools are public relations, sales promotions, directing marketing and personal selling. There are various types of advertisements, among them political, public service, retail and directory.

Read More

Essay On Targeted Advertising

1377 Words | 6 Pages

Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

Read More

Pestel Analysis Of Advertising

1564 Words | 7 Pages

However, choosing the appropriate technology is essential to the success of the advertising industry because different markets prefer different ways of conveying information. The use of applications in phones or e-commerce to order goods and services all over the world may be appropriate to a certain market, but media may be appropriate to an illiterate market (Porter, 1998). The development of smart phones is also an added advantage to the development of marketing activities in the advertising industries. For instance, in Singapore China the Taxi industry uses the application in the smart phones to access the consumers. Although the media are one of the appropriate medium to convey the adverts to the consumers,

Read More

Swot Analysis Of Pennic

1554 Words | 7 Pages

A creative advertising can lead to more memorable, longer lasting, works with less media spending, and builds a community faster. Lack of creative advertising, Pensonic Holdings Berhad is hard to inspiring people to buy their products. Ads that simply catalogue product attributes or benefits were not enough to attract the customer attention and positive attitudes about the products being marketed cannot lead to the customers (Werner & Peter, 2013). Effective advertisements are advertisements that help the advertiser to reach its goals (Doyle & Saunders, 1990). Other than that, According to most studies in different countries, revealed that TV has the biggest effects on audiences and persuade them to start purchasing processes.

Read More

Coca Cola Essay On Advertising

962 Words | 4 Pages

Coca-Cola needs no introduction so does Apple or Toyota or even McDonalds. These are popular brands that we know and love. But how did they get to be so popular even after generations have changed? The simple answer is advertising; something that all these companies have been doing since their inception. Coca-Cola is always reminding us of how refreshing their products are with catchy tunes that you sing to all year round before they drop another catchy tune that will also last another year.

Read More

Benefits Of Online Shopping Essay

1142 Words | 5 Pages

It is highly convenient for people who are either working with a flexible schedule or often tend to spend at work more time than is required. In those cases, when people go home or have some time for shopping, most shops are already closed. Online shopping, thus, appears a valuable alternative for the conventional shopping experience.

Read More

Compare And Contrast Shopping Online And Online Shopping

851 Words | 4 Pages

We all know that shopping at stores requires us to go to mall or department stores in buying supplies and spend our money. Now we live in the age of internet and buying things can now be done by clicking a mouse. Because of the numerous benefits of shopping online more and more people these days prefer online shopping over conventional shopping. But which one gives us the best benefits? Our discussion centered on three differences between shopping at stores and shopping online.

Read More

Persuasive Speech On Online Shopping

765 Words | 4 Pages

More and more people these days prefer online shopping than shopping in malls because of so many advantages and benefits. People from all over the world have accepted online shopping sites because of the convenience provided like from shopping in their pyjamas to convenience for elderly and disabled. Not only this, online shopping sites also provides a wider choice of products, avoiding upselling or impulse buying, better prices, good for the environment, and

Read More

Literature Review Of Advertising

974 Words | 4 Pages

Literature review Advertising has become a form of communication and a great source for promoting services and products for any business in the whole market because of its broader impact. The main idea of an advertisement is to get the attention of the consumers, build up the product’s strong image in their mind and provide information to help the consumer to make a purchase decision. So, the central focus in today’s diverse global marketplace is the consumer. Companies exert a lot of effort to find out the best ingredients that should be in an effective advertising and identifying its influence on the consumer’s mind, so effective advertising should be considered as one of the most important tools that strongly affect and can change the consumer’s buying behavior. The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior.

Read More

The Cause And Causes Of Online Shopping On The Internet

996 Words | 4 Pages

This is because, the shopping on the Internet deals with many purchasing opportunities and assorted with the special product to be sold to the customers. These opportunities make the online shopping or internet shopping can be convenient, economical and safe, fun. Moreover, without an extra cautious, the online shopping will be a venue for other people or named as

Read More

Impacts Of Print Media And Electronic Media On Social Development

1627 Words | 7 Pages

Types of media: • Print media. • Electronic media.   Print media: Print media advertising is a form of advertising that uses physically printed media (such as magazines and newspapers) to reach consumers, business customers, and prospects. Advertisers also use digital media, such as banner ads, mobile ads, and social media ads, to reach the same target audience. Electronic media:

Read More

More about Advertising In New Media Essay

Related Topics

Open Document