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Aldi Competitive Analysis

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Aldi purchase a bulk of materials to produce its product in its own brand name, which save cost and ultimately extend a competitive advantage in the business over other competitors.
Operations: Aldi have their own brand and they are able to get back their customer constantly to their store to purchase without compromising quality and services they are offering. In consideration of the product cycle, the product life cycle of Aldi is in the growth stage because it is already well recognized in the market with the other competitor in retailing.
Services: The aim of the customer service is to satisfy the customer with excellent service. Aldi has excellent strategy in order to sustain the competitive advantage considering these issues. “Incredible
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