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Lidl Essay

343 Words2 Pages
Analysis of Lidl’s business strategies Porters Fiver Competitive forces are some of the essential tools that Lidl has to use in ensuring that it achieves competitive advantage in the retail sector. The company needs to identify some of the smallest strategies and use them towards achieving the best part of the market share. The first force is Threat of new entrants. Currently, the retail industry has the highest risk from the threat of new entrants. Having entered the industry in the 1940s, Lidl also faced the difficulties of being a new entrant in a market that needed high capital and had increased problems that rose from building a brand name to indifferent distributors. However, Lidl managed to pass through this and is still on the verge
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