I think Hot Topic is successful as a retailer because they cater to the pop culture, the what’s hot now emphasis. They are reasonably and competitively priced and they treat their employees well so they are invested in the success of the store and so they cater to the consumer. They do this by providing an awesome no judgment work environment and offer numerous incentives to keep their employees working hard and focused on their success with in the company. They can continue this success by just continuing to go down the path they are on and keep their employees and consumers happy. I think the idea of no walls and no doors with in the corporate headquarters just continues to speak to their no judgment atmosphere. They are letting everyone