Alfred Harmsworth's Letter To The Secretary Of War

The media career surrounding Alfred Harmsworth, 1st Viscount Northcliffe, was one that oriented mainly around the disliking of his behaviour and ideas. With his creation of the Daily Mail in 1896, Northcliffe had always set out to oppose others, and develop things that he believed were right. This being, the Daily Mail was a much more relaxed newspaper, which focused primarily on sports and human interests, the first of its kind that was available to purchase. This also involved a women’s column that had feature articles based on cooking and other domestics, another first of its kind to appear in newspapers.

The Boer War took place on the 11th October 1899, this war was vital, as it involved a large part of the media. During the war, there

By writing letters to the secretary of war, in attempt to warn them in advance of the power of France and their pilots, his letter was ignored. Once again Northcliffe sent out a reporter to Germany to write about the German army and was impressed with their power, he then realised the journal Under the Iron Heel, which was also a warning to the British government, on the power that Germany held with its artillery, he predicted that a war was going to occur, and that more money was needed to be spent in order to defend against the allies, but was ignored once again and became associated with encouraging the war. The editor of the star then claimed that, “Next to the Kaiser, Lord Northcliffe has done more than any living man to bring about the

Also, due to this being a time before the creation of radio and television, newspapers played a vital part in society, and politicians were known to give interviews and have them printed in the newspapers, as a way to attract potential voters.

The media career surrounding Rupert Murdoch started off at a high, with the death of his father, Rupert was put in charge of the papers he had owned in Australia. With this, he was able to change the way in which newspapers were tailored to suit audiences. With changing the main body of them, to now support scandals, sex and gossip, compared to the earlier focus of politics and government, he had started a whole new array of newspaper styling. In later life this would prove to have been very beneficial and many other newspapers would then take on the style.

With such a high support on newspapers supporting the scandal theme in Australia, Murdoch purchased his first British newspaper, The News of the World, and employed all of the same techniques as he had done in Australia. Newspapers owned by Murdoch were likely to have very political orientated front pages, this played a vital part in the way in which politicians reacted to the work of Murdoch and how they behaved with