Alfred Hitchcock's Influence On Fashion And Film

To our mind, the influence of cinema on fashion is undoubted. Fashion and cinema have always been very close. Existing complementarity, since one promotes the other and vice versa. One could say that the cinema was, and still is, the fashion catwalk and a global showcase since it became an object of mass consumption, using as a diffuser of the trends that marked his Stars.

Alfred Hitchcock became a household name through his direction of more than fifty movies. In all his work, from his first films in the United Kingdom to his last American films, Alfred Hitchcock has produced an own style that has influenced, consequently, not only in the rest of the filmmakers but also in society. As shown in the Exhibition HITCHCOCK, BEYOND THE SUSPENSE

For this, the director was able to surround himself with collaborators who were able to express their wishes as costume designer Edith Head , one of the architects of the glamour and elegance of his films, with clear European inspiration.

Costumer Edith Head believed that the primary role of her work was to create the character through clothing, respecting the appreciations of the director and the artistic team of his films. Edith knew how to dress up movies, she had that absolute vision of how the outfit should make the character and fit in the environment with absolute naturalness, that was her value and not just her designs, in fact, some of her most celebrated costumes are not her own designs, but from important European designers such as Sonja de Lennart or Hubert de

Costume designers, to emphasize and to underline the introverted and shy character of the protagonist (Jean Fontaine), dressed her in almost all the scenes with finely knit jackets with no collar and buttons, which it was what the villagers used to wear at that time. The film had such a great reception among the public that the jacket was a bestseller and became known in the Spanish-speaking countries with the name "Rebeca" and it is still in the window display of all the big firm 's stores (Iglesias, 2016).

In the film Rear Window (1954) the stylist Edith Head was inspired by the New Look of Dior to create the wardrobe of Grace Kelly in the film by Alfred Hitchcock. In addition to the unforgettable chiffon skirt that looks like what would later become Princess of Monaco, her bag of Hèrmes is still known as “Kelly” and is one of the bestsellers of the French fashion firm (Iglesias,