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Amazon And Whole Foods

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THE AMAZON AND WHOLE FOODS
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Introduction
THE AMAZON The Amazon Company was established on May28, 1996. The company offers a wide range of products and services through its online platforms. Through the online platform, the company has been able to reach different markets and it is subdivided in to three segments: North America, International and Amazon Web Services (AWS). Some of the products of the company include merchandise and second hand goods. Also, the company manufactures and sells electronic devices. The Company has merged with Whole Food Market, Inc., which offers healthy and organic food and staples across its stores. Also, it has gone a step further by introducing new products …show more content…

Through the Amazon’s wing, the grocery has been able to reach different client and challenge some of its stiff competitors in the market such as Kroger, Walmart, and other grocery chains. The organization runs its operations in two different divisions which include perishables and non-perishables. Perishables account to about two-thirds of company sales which includes prepared foods and bakery which is the largest individual category at the rate of 20% of the total sales, while non-perishables accounts to the remaining percentage. Also, it has a different segment known as United Natural Foods which is believed to be its single largest third-party supplier, amounting to about a third of Whole Foods total …show more content…

The Amazon and Whole Food Market, Inc. deal with health and nutrition health products. However, they have been facing a lot of competition from their rivals in the market. They have come with new strategies in the market which will help them to stay relevant in the business. They have introduced new products in the market. They have come up with an online platform where they are able to market their products. By doing this, they have able to get new clients and also maintain their loyal clients. Through the online platform, they have a website where they can interact with their clients on a one on one platform and they are able to understand their choice of

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