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Whole Foods Executive Summary

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Additionally, the company’s motto—Whole Foods, Whole People, Whole Planet — emphasizes that their vision reaches beyond food retailing. Over the years, Whole Foods has created numerous foundations and programs such as Whole Cities Foundation™ (focused on healthy eating education) Whole Planet Foundation® (dedicated to combating poverty in third-world 8 countries) and local producer loan programs (programs that provide low-interest loans to independent local farmers) that support its overall mission (Whole Foods Market, 2015). 3.4. Linkages “Successful innovation is about spreading the net as widely as possible, mobilizing multiple channels” (Tidd and Bessant, 2009). Whole Foods strives to get inspiration from all ends of its business. The nature of the organic food business requires putting emphasis …show more content…

This will help the company to build its brand platform and create a whole new space for innovation with streams of new products (Tenayagroup.com, 2015). In addition Whole Foods created a system of honoring the suppliers for innovation, social responsibility, outstanding quality and environmental leadership. “At Whole Foods Market, we seek out suppliers who share our core values – our commitment to quality, ethical sourcing, environmental stewardship – as well as our desire to innovate and provide the best quality and value for our shoppers” (Media.wholefoodsmarket.com, 2015). Moreover the company understands the importance of drawing inspiration from the collaborations within the aforementioned foundations (Whole Cities Foundation etc.) and other strategic partners. It has established partnerships and closely cooperates with organizations within the health insurance industry, fitness centers and other wellness programs. Very recently Whole Foods partnered with Instacart (a collection of independent contractors who shop based on a list they receive from shoppers and deliver to the doorstep). This strategic partnership allows

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