Whole Foods strengths are in line with the company’s mission statement and core values. They used their slogan of “Whole Foods, Whole People, and Whole Planet” to form their core strengths. Many of Whole Foods strengths focused on people, the environment, and providing consumers the best quality that they could provide. Weaknesses such as high prices and low outside advertising can put the company at risk of consumers deciding to go to other grocers that provide organic products if they become satisfied with that substitute. With location Whole Foods is still expanding into more markets, so that weakness will continue to shrink as the company expands. With Whole Foods opportunity to expand in more global markets is in line with the company’s