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Whole Foods Business Strategy

400 Words2 Pages
1. What are the chief elements of the strategy that Whole Foods Market is pursuing?
Since the inception of whole foods back in 1980 by John Mackey their strategy has been summed up in one motto “Whole Foods, Whole People, Whole Planet”(pg 376). The main elements of the strategy that Whole Foods is providing accessibility to its customers to the finest and highest quality of organic and natural product this world can provide. The main idea is that if people had more access to healthier and more organic food that people would be more inclined to buy those fond and in the process change to healthier diets. With people changing their diets so would the surrounding communities and make people happier healthier and overall better lives. How Whole
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