A Priest and Imam Whatever is needed nowadays, people could find and purchase it online. However, the question turns out to be, which website should people choose to purchase it from? Suddenly, a word whispers. Amazon! Yes, Amazon. In the heart of many people, Amazon itself already is the best place for online shopping. Through Amazon, the satisfaction of receiving an item that one is needed in a nicely packaged box is great and memorable, at least deep down inside the heart. Wishing to push its brand further, Amazon creates a new commercial to promote Amazon Prime, showing the valuable friendship between a priest and imam, and target its consumers regarding to their races, political stances, and religions in accordance with ethos, pathos, and logos. …show more content…
It has to ensure Amazon Prime is well-known in order to give credibility to the commercial. There is a scene in the commercial where the priest and imam already have the amazon apps downloaded in their phone. It gives people an idea that everyone should have the Amazon Prime apps. Previously, Amazon starts off providing college students a free trial to use Amazon Prime. As time goes by, Amazon plays an important role in the heart of many college students today. Not only its impact on college students, it also has a huge influence on their parents. Its effectiveness and credibility put many college students in meet and many parents to believe and continue to reply on it. Slowly, the words of “Amazon Prime” itself gives credibility because it is not just Amazon. It is Amazon Prime! These two words, as though they are murmuring at you, are telling its consumers that everything is definitely going to be better and more beneficial than everything people had experienced before, and it is true as college students have