American Eagle Vs Hollister Research Paper
Young states that Hollister’s décor creates “an environmental proxy of the average Friday night (Young 732)” which means it is an environment that young people can relate to. The store has trees in random places and its dark with loud music. It causes people to stop and look at everything in the store. Young’s dissatisfaction with the concept of immersive retail as exemplified by Hollister’s flagship store is that Hollister “produces basic items of OK quality for not-cheap prices”(Young 731). Products that have an OK quality should have a reasonable price to go along with it.
The American Eagle Outfitters sells a variety in clothing the American Eagle brand. The outfitters stand for shirt, pants, and more. The company sells everything a customer’s need. The clothing they sell is pants, t-shirts, shorts, and accessories. The outwear sold in the winter as well as fleece, coats, sweaters, and long sleeves.
Nordstrom’s store interior design has a traditional wood, elegant appearance and, at the same time, conventional. From the main entrance, people can appreciate the illuminated interior lights of Nordstrom with its picturesque windows placed on both sides of the door where they used to collocate inanimate mannequins dressed in the last attire of the season; a festive recreation to enhance consumerism or, Nordstrom’s’ magazines postcards. The retailer entrance is like a short tunnel, an abstract or geometric museum painting that magnetizes people to discover their merchandise variety. At the end of the entrance, in the form of the mini art exhibition tunnel, people can find an empty corridor of merchandise that give people a sensation, a wider and more orderly view of the store, which takes people to the heart of Nordstrom store, the stairs.
These qualities make it the best place to find items you would buy for sports or travel. They sell items from tons of major brands for clothing and sports but for cheaper than it is priced at from the actual store. The clothes, footwear, or other merchandise last longer than from other retail stores. Normally, when retail stores sell merchandise from big brands, they last about a week before they shrink in the wash or rip while it is in use. Their broad collection of every item in the store makes sure that people can get what they came to buy.
Urban Outfitters is an American multinational retail and lifestyle corporation. In the cutthroat world of retail stores, Urban Outfitters has proven to be a long-standing big name currently worth 1.25 billion USD. Urban Outfitters is successful because it updates its spatial design and layout to follow urban trends catering to customers in their late teens to twenties. This essay highlights Paco’s theories from Gladwell’s article through the ways Urban Outfitters uses a minimalist design, an ever-changing layout, a homelike atmosphere, and a pet-friendly strategy to contribute to the store’s success.
Urban Outfitters is just as bold as its customers and is recognized in society for its daring
What I observed from two clothing stores: Old Navy and Goodwill is that the environment of a business is what you pay for it to be. In this circumstance customers purchasing things at Goodwill are paying very little for the products they are purchasing, whereas at Old Navy customers are paying a good amount of money for their purchased products. This often leads to the investment in the environment of the store to vary. Goodwills environment was dark which prevented sight of available options, was dirty which made shopping uncomfortable and, clothing was disorganized which made finding things take longer. I believe these circumstances are the way they are because the company does not pay to staff employees that are responsible for cleaning, organizing, and, changing light bulbs.
Hollister offers wide range of consumer shopping goods related to the Clothing line. They offer different product with different versions to Dudes and bettys include graphic and “crew and tee shirts”, polo’s, Henley’s, cardigans, shirts, pullovers, outerwear, rinse or wash slim jeans, flip-flops, shoes, perfume and boxers. Product Attributes: High Quality, Unique comfortable designs inspired by the SoCal Theme and different styles and Colorful patterns. Product Packaging Hollister is well-known for its stylish shopping bags that use young attractive models on them.
When it comes to athletic apparel, the first company people think of is either Nike or Adidas. Why is this so? Both Nike and Adidas have done an impressive job in marketing their products, with popular spokesperson like Kobe Bryant or Derrick Rose. Nike’s success is attributed to its products contributing to the success of the athletes who purchase them. Nike and Adidas seemed as though they had control on the athletic apparel oligopoly, but recently, Under Armour has become a serious competitor to the two companies.
Nordstrom carries an assortment that focuses more on its merchandise granted with its partnerships and high-end label brands. This is how they compete with companies like Barney’s. Nordstrom’s merchandise may not all be high-end, but the company does sustain balance between quality control and enhanced inventory capacity over higher-end competitors. Nordstrom’s customer service has a great “no-questions-asked” policy, as well as same day delivery service, and complementary gift-wrap service. Lastly, Nordstrom’s growing brick-and-mortar presence has a very advanced search engine to go through Nordstrom’s store products to make online shopping easy and more exciting to use.
INTRODUCTION Abercrombie & Fitch is an American fashion retailing company headed by president and CEO Michael Jeffries. Abercrombie & Fitch brand focuses on offering apparel that reflected the youthful lifestyle for a target audience, which was college students, designed to encourage teamwork and creativity On February 2007, A&F retailer operated 944 stores in 49 States, District of Columbia and Canada. Furthermore, A&F currently operates four other brands, which are: A&F, Abercrombie Kids, Hollister Company, and RUEHL. With the running of those four brands, the company is collectively targeting consumers of 7 through 35. David T. Abercrombie founded the company in 1892, A&T managers promoted it as: ”The Finest Sporting Goods Store in the world”.
Nike and Under Armour are both very renound sportswear companies, but there is no denying that it is tough to compete with Adidas and their recent success. Although both companies are distinct in the look of their gear and their approach to the market. Broadly speaking Nike is the better American apparel company, while Under Armor is not far behind them. Nike is a far larger company in terms of market capitalization, revenue and net profit. Nike’s recent financials haven’t blown the market away, but is always consistently good as well as revenue continuing to rise.
3. Chapter 2 – Methodology 3.1 Introduction This chapter challenges all levels of knowledge, according to the ‘Bloom’s taxonomy’ method. Within this chapter the aim is to focus on a specific US clothing line called American Apparel, founded in 1989 by a Canadian named Dov Charney. Today, this company is based in all corners of the world, however its main quarters are in Los Angeles, California.
2.0 Competitor Analysis The industry that Under Armour is involved with is extremely competitive, with competing against big names such as Nike or Adidas. Although it’s hard at the beginning, but customers want to have the highest quality apparel therefore they turn to Under Armour. Under Armour stays in the competition by having high quality products, and also by signing endorsements deals with major athletes (Owusu, 2017). By having major athletes represent Under Armour, means the company will be bringing in "big money" because they will bring up the brand’s popularity. The major competitors in this industry are of course inclusive of big names such as Adidas, Nike, Dick’s Sporting Goods and Puma.
Their unique shopping experience stems from their smaller store locations with the chevron pattern. They don’t have a large array of products, but they provide high quality goods under their brand name that continues to attract customers.
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