Problems
An equal of education
We discussed about how different culture between Japan and The United States can affects a marketing manager. Now when a marketing manager gets transferred to an equal level of education, it is not really a difficult for him or her. He or she does not have to worry about a high risk of intellectual property rights conflicts. He or she also does not have to worry about their employees in Japanese might have limited marketing knowledge However, we have to pay attention that The United States has a low context culture, which is explicit communication and direct to the point. In the other hand, Japan has a high context culture which is implicit and indirect communication (Ball, Geringer, McNett, Minor, 2013.). That will be the challenge for marketing manager to choose the best way to communicate with his or her team.
Adapting to the market As a country that has the same education level, when marketing manager in an effort to look for the profit goal, he or she does not have to worry about unethical marketing environment. All he or she need to do is learning and adapting to the new market. Consumer buying behaviour is the key to get into the market easier. To get that, marketing manager are required to spend time to learn about Japanese religion and education. However, everything in the paper
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It makes foreign company hard to convince customers buy the products or services that company provides. The question for the marketing manager is how can company can break that relationship and makes competitors’ customers become his or her company loyal customers. For example, company need to create the truth between customers and products or service of company. Marketing manager need to follow the mission and vision of company. He or she also have to focus on a long-term perspective throughput the relationship