Anne of Green Gables is a story written in 1908 by Lucy Maud Montgomery. The story recounts the adventures of Anne Shirley, an 11-year-old orphan girl who is mistakenly sent to Matthew and Marilla Cuthbert, a middle-aged brother and sister who had intended to adopt a boy to help them on their farm in the fictional town of Avonlea on Prince Edward Island. The novel depicts Anne’s adventures as she makes her way with the Cuthbert’s, in school, and town. The book sold more than 19,000 copies in its first five months and was re-printed ten times in its first year . Since its original publication, Anne of Green Gables has sold more than 50 million copies worldwide . All things considered the story of Anne of Green Gables was able to appeal to the mass consumer market because of three main factors; Lucy M. Montgomery, her character of Anne, and Canadian society of the time. The social climate during Lucy M. Montgomery’s time is vital in exploring the popularity regarding Anne of Green Gables. The first thing to consider is how the audiences of early 1900s Canada viewed literature. During the turn of the century there was a major shift in development towards an educated society. The main building block of a civilized society relies on the improvement of literacy . One such factor was the creation of province wide free education in Prince Edward Island. With free province wide educational reforms, and a growing social climate focused on the educated there was a push for a novel