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Analysis Of Chrissy Leo's Essay On The Denver Water Conservation Campaign

348 Words2 Pages
Chrissy Yao's essay on the Denver Water Conservation Campaign: "Use Only What You Need", skillfully described and analyzed said campaign. The campaign was created in order to lower the average water consumption of the city, so as to help alleviate the water crisis in the city. She begins with a similair description of the campaign and it's goals, and then goes on to explian how, in addition to the typical billboard advertising and magazine ads one would expect, the advertising campaign also utilized less conventional visual metaphors, such as a stripped down used car, or a bench with most of the base and back taken away so that it ony has just enough room for one person to sit. Yao analyzes the bench in particular as an innovative and minimalistic

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