The Flint water crisis has been a well known life-threatening issue for nearly three years, and yet has still not been solved. The problem began in April, 2014, when the city of Flint, Michigan switched their water supply to the Flint River in order to save money. Almost immediately after the switch of water source, residents complained about the quality of water, while city and state officials denied the possibility of an issue for months. As time went by, the supply pipes had corroded and lead began making its way into the water supply, potentially endangering the Flint population, as high blood lead levels are especially harmful to children and pregnant women, and can cause “learning disabilities, behavioral problems, and mental retardation,”
Skyllar Jekel English 102 Prof. Burnham Jan. 26th, 2023 Rhetorical Analysis Essay Have regular advertisements left you uninterested and waiting for the end to come? Well, Phil Swift in the Flex Tape advertisement uses many exciting situations, even while putting himself at risk. By showing his viewers such heavily damaged areas get fixed with such a fast and easy solution, it makes him seem very confident in his own product and makes it more impressive and convincing to purchase. Keeping the audience engaged and showing how reliable his product is with a touch of logos and pathos adds to the success of this advertisement. Phil Swift first starts off by demonstrating the sheer power of Flex Tape by stopping a huge hole of flowing water with
In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.
The following essay is a rhetorical analysis of the 2018 Budweiser Super Bowl commercial. The advertisement was in response to the recent natural disasters in Florida, Texas, California, and Puerto Rico. These hurricanes and floods can pollute the water and destroy water infrastructures. The commercial shows the Cartersville brewery workers converting their beer cans into water to ship out to cities in need. The brand strategically tries appealing to the majority of the U.S. population who watches the Super Bowl.
The first ad she presents features a baby in the back seat of a car, while the carseat, which the baby is supposed to sit in, is filled with sports gear, implying that the gear is more important than the child. Instead of being concerned with the safety of the infant, the driver decides that his gear takes priority. Ads also objectify people, especially women. Out of the eleven ads that are included in Kilbourne’s essay, six of them uses women to promote their product, ranging from a cheap Butterfinger to precious jewelry. One particular ad shows a man gazing passionately at a woman whose face is obstructed by a car magazine.
Although it may not seem like it, issues concerning pollution in the ocean have a great impact on the lives of humans. The image’s creator most likely took this idea into thought when constructing the ad for the Surfrider foundation (figure 1). By making a connection between sushi and trash in a natural way that seems believable and not too bold, the image is able to appeal emotionally and logically to whoever views it. In addition, since most people are aware of of the pollution that takes place everyday on the planet, the image’s credibility is enhanced. With a unique strategy to draw the attention of a vast audience, the Surfrider Foundation uses the ad pictured above with the intent to educate the public about the effects of pollution, specifically in the ocean.
The impact of the video is strong because it covers common ground and ultimately evokes compassion from the audience. The composer has appealed to pathos and ethos, which has overall solidified the ad. The subdued colors and the somber music have depicted how earnest the video is. Together, the elements have successfully worked together to create an effective advertisement, and in just 60 seconds, AdCouncil and Feeding America have effectively broadcasted their world hunger relief campaign. As a result of this compelling video, the audience can help Feeding America lead the nation in their fight against world hunger by donating time or money to their food pantries, soup kitchens, shelters, and other community-based agencies across
The advertisement I chose for this assignment is a Camel cigarette advertisement from the 1950s. The top half of the advertisement depicts an older male doctor smoking a Camel cigarette. The caption for the top half of the image uses rhetorical strategies to convince the viewer to purchase Camel cigarettes. The author of this advertisement uses different text sizes and effects to highlight what is important in the advertisement.
This is the rhetoric pathos being used to make you hungry and thirsty. When people notice the billboard or commercial their mouth will water and their stomachs will growl wanting to be fed.
With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry.
This image appeals to the viewer’s emotions by illustrating a mom, who is taking care of many things while being sick, and a meaningful statement, with which all moms readers are agree. The author of the ad successfully relates this image to the viewer’s own experiences. By looking at the picture, readers easily recall moments in their life, when they had to take care of their kids, do not matter how sick they were. They become interested of the listed ad and want to find out what the author trying to tell them. Likewise, the second image appeals to the viewer’s emotions by illustrating a sick mom who is finally getting a goodnight rest after taking a cold medicine.
Advertising is a sophisticated form of persuasion which influences the way people think, how they feel and what they believe. This advertisement is for the Salvation Army Red Shield Appeal highlights the extreme desire for public donations, allowing them to continue to ‘shield those in need’. The target audience, adults who may uphold a Christian philosophy willing to give to the less privileged due to their financial stability, is encouraged to donate to the poor and homeless through the use of both visual and written techniques which further convey the Salvation Army’s need for donations. The advertisement. This advertisement shows how they would be unable to care for the needy without public donations due to the high need for their life-changing
Firstly the ad displays 3 facts during the opening; “Every single hour in BC, an animal is violently abused,” “3,000 animals were rescued last year,” and “For hundreds of others, help came too late. These facts tell the viewer that animal abuse is a serious and continuing problem while also telling what the BCSPCA has accomplished, but still reaffirming that it isn’t enough. Later, Sarah McLachlan uses logos while explaining the value of a donation, saying “For just 18 dollars a month, only 60 cents a day, you’ll help rescue animals from their abusers, and provide medical care, food, shelter, and love.” This tells the viewer that even a small amount of money can provide meaningful care for animals in
The copy strategically placed next to the dog’s face is used to guide the viewer’s eye to the next important element, the message “Help Us Help Them” (ASPCA). Likewise, the words “Help Us Help Them” (ASPCA) assist in delivering and clarifying the message of the visual to the audience. Other elements in the photograph, serve to direct the viewer to the next element of importance, such as the chain that serves as a directional line to guide the eye to the words “Donate Today” (ASPCA). These words set in white are intentionally placed on an orange hue background causing them to stand out creating contrast, urging the audience to make a donation. Another element used to support the ad’s message is the
This essay is analysing the Surfrider Foundation littering ad from their blog. The ad had an image of sushi expect it had something different about it. The wrap that the rice would have been made up of was made of a plastic bag. This images has the intentions of appealing to the ethical side because it makes you think of what really can go into your food when people around the world litter. Along with the caption, “What goes in the ocean goes into you”, this ad was most definitely made to connect to the views of pathos, and logos.
