There are two particularly prevalent questions that are circulating society today. These questions are: “when is it fair to advertise to children?” (Nairn & Fine 447) and “when can children fully understand what they are looking at?” For decades now, people have argued over the fact that “both ability to distinguish advertising from program content and the skills required to understand persuasive intent are primarily driven by age-related cognitive function” (Nairn & Dew 31). It is only from age seven to eleven that children actually begin to understand an advertisers intentions (Nairn & Dew 32). As a child grows, they take on certain cognitive defenses which helps them to understand when they are being advertised to and decipher the message