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Analyzing An Advertisement For The Sleep Number 360° Smart Bed

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in today's world, we are constantly bombarded with advertisements that try to convince us to buy a product or service. Advertisers use language in various ways to influence their audience and achieve their goals. They may use slanting, propaganda, or weasel words to shape the audience's perception of a product. It is important for us as consumers to be aware of these techniques and understand how they work. In this essay, we will analyze an advertisement for the Sleep Number 360° Smart Bed and examine how it uses language to influence its audience. The Sleep Number 360° Smart Bed is a high-tech mattress that claims to help users fall asleep faster and provide more restful sleep. The ad we will be examining was published in O, The Oprah …show more content…

The ad's argument is that the bed can help improve sleep quality and provide numerous benefits. It suggests that the bed's personalized comfort settings, ability to adjust to body movements, and soothing massage feature can help users achieve a better night's sleep. The ad also implies that using the bed can lead to a happier and healthier lifestyle. To achieve its purpose, the ad uses various techniques of slanting, propaganda, and weasel words. For example, the ad claims that the Sleep Number 360° Smart Bed is "the first bed in the world designed to help you fall asleep faster." This statement uses the technique of exaggeration by claiming to be the first bed in the world to have this feature, which may not be entirely accurate. This technique is used to make the bed appear more unique and desirable. Another example is the ad's claim that the bed is "proven to provide more restful sleep." This statement uses the technique of weasel words by using the vague word "proven" without providing specific evidence to support the claim. This technique is used to make the bed appear more effective than it may actually

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