Analyzing Megan Garber's 'The Emoji Movie'

In the past few weeks there has been great backlash on a movie that had been released called ‘ The Emoji Movie’. Megan Garber, a staff writer at ‘ The Atlantic ‘ situated in Washington releases an article on why ‘The Emoji movie ‘ fails and uses different strategies to convince the readers about her argument. The goal of Garber writing this article is to deliver a message to film producers, which is that producing a movie is not just creating something in the hopes of attracting viewers and making money, but rather a form of art where people get to display their creativity and talent. The reason I believe my analysis of the article is important is because I will be identifying the ways the author tries to communicate and connect with the readers

The author mentions that ‘The Emoji Code’ talks about the reasons that emojis have become so famous by analyzing certain aspects such as the study of language, the study of mind and behavior and the study of learning and thought. She states that some people believed that the reason for The Emoji Movies failure, supported by the 7% rating on Rotten Tomatoes, was due to the premiere of the movie and Evan’s book on the same day. Garber reports that in a recent study it was shown that the only purely original movie that was in the top 20 grossing movies in 2016 was ‘ La La Land’. She discovered that from 1996 up to 2016 the number of top grossing movies with a fully original plot has decreased from 9/20 to 1/20 showing the lack of originality in creating good narratives, which is leading to a decline in film

In the beginning, the article implements pathos, and an example is the picture of an unhappy emoji at the very beginning of the text, which can be interpreted that the author sympathizes with the producers and is upset that ‘The Emoji Movie’ failed. Furthermore, Garber includes pathos at the beginning of the text when the reader mentions that the work would have been genius in terms of ‘Toy Story’ or ‘The Lego Movie’, implying that she watched both those movies and from experience, knows that ‘The Emoji Movie’ did not do a great job in creating a story from inanimate objects like the other two did. Finally, Megan included the statistics of the movie’s rating on ‘Rotten Tomatoes’ to educate the readers about the level of disapproval and to allow her audience to think of the situation logically. She wanted her readers to realize that there must have been a reason for the movie’s low ratings, and that is due to the failure of the producers creating a movie without analyzing their target audience and focusing on the main job at hand, which was giving the emojis a