Andrew Sullivan's Argument

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In Society is dead, we have retreated into the iWorld by Andrew Sullivan, different methods of persuasion were used in order to support his argument. Throughout the article Sullivan used rhetorical appeals as his primary argument tactic. The main rhetorical appeal that was used was logos, he used logical examples that helped show why technology like the ipod is making society more isolated and less social. He also uses ethos to display his credibility in order to portray that he knows what he is talking about and has experience. There are many different instances where he uses logos to support his argument, for the first example he describes his observation of other people using an ipod as “Bumping into others, deaf to small social cues, shutting