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Annotated Bibliography On Milennials

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Annotated Bibliography Fromm, Jeff, and Garton, Christie. Marketing to Milennials : Reach the Largest and Most Influential Generation of Consumers Ever (1). Saranac Lake, US: AMACOM, 2013. ProQuest ebrary. Web. 24 October 2016. The authors, Jeff Fromm and Christie Garton, both non-milennials wrote the article, “Marketing to milennials: Reach the Largest and Most Influential Generation of Consumers Ever.” Both authors are contributing writers to Forbes who write heavily write on milennials and their marketing trends. The intended audience within this source and chapter would be non- milennials. The chapter describes actions and characteristics of milennials, and how they compare to non- milennials. The source describes how milennials are much …show more content…

Ganatra, a writer for eHotelier, writes for the publisher, but also provided her source of information within the article. The intended audience would be milennials and people within the hotel industry because they’re the one’s who are be affected, but also hotel owners themselves. Hotel owners have to provide amenities for milennials in order to gain their business. Today’s society has a lot of milennials who are constantly traveling for work purposes, which is why, catering to milennials is necessary to gain …show more content…

The intended audiences for this article are milennials, but more travellers. Milennials have a tendency to travel more than other age groups, which is this source is catered to travellers, but more specifically, milennials on the move. This article compares to other articles by stating the similar trends of how milennials love to travel and are self-centered. Best Western claims to have keyless check-in to create a seamless experience, with low interaction unless needed. This text illuminates my bibliography by milennials are transforming how the hotel industry approach’s society, but catering to

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