Neal Bhattacharyya
Professor Karron
MK 3010 T 7:15PM
28 November 2017
Careers In Marketing I interviewed Brittany McAnich. She is the Communications Manager at Ansley Golf Club. Ansley Golf Club is a private club, organized as a nonprofit, located in the heart of midtown. Ms. McAnich was kind of enough to sit down with me and answer a few of my questions. The first question I asked her was as follows, “What does your job entail?” Ms. McAnich paused and then went on to list all of her responsibilities. She handles the club’s monthly newsletter, all internal and external email blasts, the Ansley Golf Club website, the advertising of club events, the creation of marketing flyers, updates the menu styles of each dinning room, and is in charge of the club’s Facebook account. Her main target audience is the club’s 15,000 members. Ms. McAnich made clear that you could never know too much about your target audience. It is vital to always be proactive and constantly learn more about your audience.
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McAnich was, “How did you get to this point in your career and what influenced you to get into this field?” She started by explaining to me how she graduated from the University of Central Florida with a degree in Criminology. Ms. McAnich described how she always had a passion for tangible print such as newspapers. After graduation, she moved to Atlanta, Georgia and found herself working at Dunwoody Country Club as an administrative assistant. It was at Dunwoody where she would teach herself the skills necessary to become a successful communications manager. I was extremely impressed how Ms. McAnich was able to self-teach the skills needed to put her in the position she is in today. Ms. McAnich was at Dunwoody Country Club for a little over four