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Etsy main business model focuses on connecting the consumer to the crafter. Products on Etsy are unique, handmade or vintage crafts. Products are displayed in artistic styles rather than in more commercial catalogue styles. Sellers on Etsy include part time sellers, hobbyists, professional artists and full time sellers. Two key areas have made the Etsy business model a success. Community Engagement: Sellers create personalized stores that encourage authenticity, reliability and a way to do business in a friendly and sustainable manner. New Tools and Educational Material to Support Sellers: Through Etsy created tools and guides as well as support from the community, there is always an effort
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