Article response #1 Jinwon Byun Two articles, “Get the Boss to Buy In” and “Competing on customer journeys”, describe how to attract either boss or customer. Ashford and Detert who are authors of “Get the Boss to Buy In” described seven tactics to sell new idea to the boss. Seven tactics are tailor your pitch, frame the issue, manage emotion on both side, get the timing right, involve others, adhere to norms, and suggest solution. When employees suggest any idea to the company, they have to consider who will be good audience. Then, they need to highlight the benefit from accepting the idea with managing both audience and employees’ emotion. However, employees should consider that it is right time to suggest the issue. Also, they may want to seek other people to help …show more content…
The article provides many good examples that current companies use IT to manage their customers. To attract customers, the company should build four interconnected capabilities: automation, proactive personalization, contextual interaction, and journey innovation. With four interconnected capabilities, companies can provide to customers easy way to contact with companies, and companies can easily collect information about customers and keep journey with customers. Also, companies can recommend some products to customers based on their information, so companies can build strong relationship with customers. With four interconnected capabilities, companies will have more way to communicate with their customers. Companies will have several scrum teams for journey product manager. Each scrum team has designers, developers, data analysts, operations managers, and marketers. Each team member will have their own rule to help both companies and customers. They will help companies to build the process and collect information, and they will help customers to finish their decision