ipl-logo

Discussion Board 1 Key Concept Analysis

1548 Words7 Pages

Customization of Products or Services
Discussion Board 1 Initial Thread
James Tompkins
Liberty University

Key Concept Explanation
Customization in industry is simply the offering of a product or service suited exactly to the customer’s desires, needs, or specifications. While this sounds as simple as “give the customer what they want,” a myriad of issues in flexibility, ability, adaptability, transparency, and profitability exist that can dilute the attraction to customization by a firm. Companies are discovering that they can elevate customer loyalty and engagement by utilizing customization to boost sales and gain market share by fulfilling the customer’s desire (Spaulding & Perry, 2013). In general, customers who buy customized …show more content…

A company must essentially be able to transform themselves and how they normally do things depending on the customer's preferences. In a company’s transformation for customization, they must consistently deliver high-quality outputs, without compromising quality, while the company’s offerings retain a reasonable cost. Customizing services in the new digital age can be accomplished several ways in that companies can follow purchasing trends of customers, record items purchased, and even reach the customer in digital communication with incentives, special buys, coupons, and limited edition products to further ascertain the customer’s product …show more content…

H., & Pine II, B. J. (1997, February). The Four Faces of Mass Customization. Retrieved from https://hbr.org/1997/01/the-four-faces-of-mass-customization
In this article, Gilmore and Pine disclose that there are four distinct approaches to customization involving collaborative, adaptive, cosmetic and transparent types. Gilmore and Pine further delve into what the definitions involving the differing types of customization and discuss the how and why managers should decide upon as to which customization design to incorporate. Once the type of customization is decided upon to be used in the production of the product/service, managers will have to decide also which form of customization to incorporate into designing, or redesigning a product, process, or business unit.
Lau, W. K. (n.d.). Factors influence on success mass customization. Retrieved from

Show More
Related

Cheat Sheet Analysis

331 Words | 2 Pages

Important fitness components required to play soccer include having excellent aerobic endurance fitness and muscular endurance due to the fact that soccer players can run on average and in excess of 11 kilometres in a single game most of which occur at a moderate jog to run. One particular way to test this can be the beep test as it involves jogging repeatedly at an increasing rate per interval. High levels of speed and agility are also important traits to have when playing soccer in order to be able to beat and dribble opposition players and in order to be able to be in the right positions when required. Tests for theses fitness components can be agility runs which include sprinting a short distance to a set point before stopping and turning

Read More

The Thematic Paradigm Analysis

542 Words | 3 Pages

Ray’s Theory We love our “Hero’s.” In Robert B. Ray’s essay, The Thematic Paradigm, he explains that Americans have always been undecided about the value of civilization. Whether in real life or fictional, there is a contrast in the “Hero” type. First being the “Official Hero,” one who is responsible, usually having a family, job and one who believes “you can’t take the law into your own hands.”

Read More

Essay On Red Lobster

104 Words | 1 Pages

“They have developed one-product service mix that is marketed to all potential consumers in the target markets. This approach considers the market to be one homogeneous market segment with similar wants and needs.”

Read More

Precious Knowledge Analysis

596 Words | 3 Pages

The film Precious Knowledge is from the perspective of a group of students at Tuscan High School in Arizona. The school system wanted to increase graduation rates and was looking at different ways to do this. The school came to the conclusion that a Mexican- American studies class will increase the dropout rate from 48 percent. This class taught students about Mexican-American history and culture with a curriculum that can be related to social justice while thinking critically and socially conscious. The Governor of Arizona started to protest this class because of the books they were reading and some of the material that was being taught was considered to be promoting the overthrow of the US Government.

Read More

English 101 Class Analysis

960 Words | 4 Pages

The first day of college was different for me since it started during the summer. My writing skills in the beginning of the class weren 't as strong as they are now. I knew college would be a much more difficult than high school because there would be a larger work load. The diagnostic essay was the first essay I wrote in college. I was really worried about the results I would get on a college level.

Read More

Concept Development Strategies

59 Words | 1 Pages

When teachers use Concept Development strategies and ask questions to encourage children to use their critical thinking skills children obtain a deeper understanding of a concept or activity. In addition, it is important to encourage children to solve problems and be creative. “What some ways you provide opportunities for children to solve problems and be creative throughout the day?”

Read More

How American Television Was Disrupted

618 Words | 3 Pages

Today’s businesses fall into two categories: those that have already been disrupted by digital and those that are about to be. Thanks to emerging technologies like the cloud, mobile apps and big data, and more informed and connected consumers, conducting business online has been forever changed. Some business owners take a “grin and bear it” approach to the disruption, while others rail against it with all their might and budget allocation.

Read More

Manager Interview Paper

1725 Words | 7 Pages

Variation of the characteristics and addition of new characteristics can make a product more appealing to the consumer and indeed give a unique product. This, taking a good a price into account, can make a product powerful.1 4. When companies create a product they have specific features in mind. It can be characteristics that improve an existing product or ones that fill a currently unfilled need. Promoting these features can be a successful approach.

Read More

Examples Of Omnichannel Retailing

575 Words | 3 Pages

Some retailers, like Bed Bath & Beyond, have added a ‘scan-for-more’ digital tool, which allows customers to be able to view product images, information, and reviews. Similarly, with REI’s omnichannel initiative, customers can find up-to-date product information on any device. REI has added Wi-Fi access to stores and has provided associates with mobile devices to be able to look up information and inventory availability in real-time for customers. Gone are the days when consumers were blindly loyal to the brands they grew up with; today, transparency is

Read More

Argumentative Essay On Self Driving Cars

801 Words | 4 Pages

A fantastic example of aesthetic customization is my mom's Mustang. My mom bought her dream Mustang a while ago and to make it unique to her, she had a decal shop make and install custom purple butterfly decals. Now she is very proud to say that it is the only one in the world with those decals. All of the happiness that this brought my mother would have been obliterated by the self-driving car. The sensors required to make the car function in the current prototypes are in the side.

Read More

Common Sense Principles Analysis

409 Words | 2 Pages

What is the value of the common sense principles to a minister? “Therefore do not let what you know is good be spoken of as evil” (Rom. 14:16-19). MacDonald writes, “So the principle here is that we should not allow these secondary things, which are perfectly permissible in themselves, to give occasion to others to condemn us for our “looseness” or “lovelessness.” It would be like sacrificing our good name for a mess of pottage.”

Read More

6 Facets Of Understandings For My Big Idea

404 Words | 2 Pages

According to Wiggins and McTighe (2005), understanding is remarkable in that it is “drawn from the experience of experts” and is “transferable… having enduring value” and is “best acquired by “uncovering”, constructed by the learner” and “summarizes important principles”. There are 6 facets of understanding: explanation, interpretation, application, perspective, empathy, self-knowledge, as stated by Wiggins and McTighe (2005). What I gathered from the readings is that we should use the 6 facets in all three stages of backward design in order to guide our goals for students, our assessments, and the actual activities. I really appreciate that they made a point to say that the facets help teachers to guide student critical thinking, that we

Read More

Ritz Carlton Business Analysis

840 Words | 4 Pages

Specify organisational standards of customer service So the customer segment of the Ritz-Carlton is a wealthy clientele who has very high expectations since they use to get upscale products because they are ready to pay more to have more. Therefore, the differentiation of the Ritz-Carlton is made on an efficient and effective customer service. As we know the needs are general but the wants are specific, so the companies have to make the difference so as to become the customer’s wants. For example, customers will need to book an hotel room but some customers will want to book an Ritz-Carlton hotel room.

Read More

The Digital Marketing Strategy: Starbucks And Digital Marketing Strategies

1667 Words | 7 Pages

Most people today, own one at least one technological device which could be one of the access platforms that form online channels the company may apply for their digital marketing to achieve profitability and retention of customers. Chaffey and Ellis-Chadwick (2012)  state that a digital marketing strategy is constantly needed to provide a sense of direction for an organization’s online marketing activities so that they integrate with its other marketing activities and support its overall business goals. According to Parise et al.

Read More

Importance Of Design In Our Life

1030 Words | 5 Pages

Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),

Read More

More about Discussion Board 1 Key Concept Analysis

Related Topics

Open Document