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BSBMG401 Profile The Market

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BSBMKG401 Profile the market
Introduction:
In this assignment I will discuss Jenner company. The company provides products of Cosmetics and is located in Melbourne Australia. The company’s marketing plan is as the following:
Protect the Product
Reduce the costs from breakage.
Protection the product when it on shipping: for example damaging items such as perfume, cosmetic, glass.
Protection the product on the shelf: from theft, damage or tampering (i.e., pharmaceuticals or CDs).
Promote the Product
Tribute other promotional activities.
Advertising on television or billboard
Social media or internet webpage
Display the product: it has to be nice and get attention display from customers.
Provide Additional Value and Differentiation
Design a nice package to put more value on …show more content…

Some people they like to look classy so most products and services always Hi-Brands class.
Eg. Celebrities always keep themselves image in classy image by use products or services from Hi - Class brands.
Segmentation criteria
Describe the range of segmentation criteria that can be used by any business to segment markets. attitude: This one is important because it about attitudes of products or service brands name. Some customers believe in expensive products brands more than cheap products because what they believe that expensive is good quality products.
Eg. Between Revlon cosmetics and Dior cosmetic. Two of this brands is so different target. So now it about customers decide from their attitude. desired benefits:
- This one is about create of product design. How to design product package to get attention from customers. To make more value on product design package.
Eg. YSL design the lipsticks with luxury package by color with shiny gold

consumer needs:
This one is important too because you need to know what is consumers needs first before you making the products. So the company should doing a research to get to know what is consumers

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