ipl-logo

BSBMG401 Profile The Market

1591 Words7 Pages

BSBMKG401 Profile the market
Introduction:
In this assignment I will discuss Jenner company. The company provides products of Cosmetics and is located in Melbourne Australia. The company’s marketing plan is as the following:
Protect the Product
Reduce the costs from breakage.
Protection the product when it on shipping: for example damaging items such as perfume, cosmetic, glass.
Protection the product on the shelf: from theft, damage or tampering (i.e., pharmaceuticals or CDs).
Promote the Product
Tribute other promotional activities.
Advertising on television or billboard
Social media or internet webpage
Display the product: it has to be nice and get attention display from customers.
Provide Additional Value and Differentiation
Design a nice package to put more value on …show more content…

Some people they like to look classy so most products and services always Hi-Brands class.
Eg. Celebrities always keep themselves image in classy image by use products or services from Hi - Class brands.
Segmentation criteria
Describe the range of segmentation criteria that can be used by any business to segment markets. attitude: This one is important because it about attitudes of products or service brands name. Some customers believe in expensive products brands more than cheap products because what they believe that expensive is good quality products.
Eg. Between Revlon cosmetics and Dior cosmetic. Two of this brands is so different target. So now it about customers decide from their attitude. desired benefits:
- This one is about create of product design. How to design product package to get attention from customers. To make more value on product design package.
Eg. YSL design the lipsticks with luxury package by color with shiny gold

consumer needs:
This one is important too because you need to know what is consumers needs first before you making the products. So the company should doing a research to get to know what is consumers

Show More
Related

Cb Fitness Marketing Plan

1979 Words | 8 Pages

Brochures and leaflets can be designed to promote the product. Posters can also be designed to be placed in sporting venues such as gyms, health centres, and sporting shops. Potential suppliers and investors may benefit from a sales pitch to promote the benefits of the product of which they may not know about of have prior need for. Technology Put here what things the product is made for and how it works, like new materials and how it is heated and how this is innovative and never been used before, and how it was discovered that it would be better 4.0 - Market Analysis Summary

Read More

Doing Designs For Specific Customers Essay

400 Words | 2 Pages

This analytic paper will explore these takeaways and the statement of “Doing Designs for Specific Customers”. 2. Doing Designs for Specific Customers: Andrea Krtinic is a Marketing and Merchandising Coordinator for PNI Digital Media. Andreas role focuses on marketing support services and content merchandising such as themes, products, categories, analyzing trends, recommendations, and measuring results. Andrea Krtinic has plenty of experience in the industry, also she holds many fantastic experiences networking.

Read More

What Are The Challenges Ivan Gullien Faces

843 Words | 4 Pages

Moreover these consumer insights help companies optimize their marketing budget, where in case of Pillsbury same advertising that was shown in

Read More

Advantages Of Decentralised Structure

1441 Words | 6 Pages

In order to produce this, the company may invest lots of money to do research and use marketing mix such as promotion to attract more buyers willing to buy their product. Since, it will increase Global computer’s cost; hence the company is using product differentiator strategy. c) Phadi Pharmaceuticals has been required to supply a ‘store brand’ which will be resell at discount retail stores. Hence, it is likely the company is using product differentiator strategy. It is because; Phadi Pharmaceuticals have to put an amount of money to supply this as the sunscreen’s store brand will be sell cheaply at discount retail stores.

Read More

Honda Market Segmentation

797 Words | 4 Pages

Common definition market, which means economic that’s approach customers in terms of people to find a goods or services they want, while segmentation is processes dividing specific part into many parts of some things. Market segmentation is mean an organization target its product, services, or ideas only to specific groups of consumers rather than to everybody, even if it means that other consumers who don’t belong to this target market aren’t attracted to it, for example is ASIMO might be suitable for housewife to do household works. Honda company has been targeted three major part of market segmentation that is include demographic, behavioral, and psychographic segmentation. Demographic segmentation is based on age, income, family size and socio- economic status, etc.

Read More

Life Is Good: Case Study: Life Is Good

1422 Words | 6 Pages

The package should provide in eco-friendly way (paper wraps only / avoid plastic wraps). Promotion Life is good should come up with a new promotion to attract the customers. Seasonal based product is a smart way to promote the product and gain customers attention. Moreover, introduce Option or customized product for each customer is also a good way to promote the product.

Read More

Marketing Segmentation Of Mercedes Benz

916 Words | 4 Pages

Market are segmented in order to make it easier for businesses to target these segments according to the features and habits they exhibit. These segments must be definable, specific, profitable, and is has room to grow. The following outlines the segmentation for the market of Mercedes Benz broken down into demographic, behavioral and psychographic segmentation. Demographic Segmentation: Markets can be segmented by geography where the business would market its offering towards individuals living in a certain area.

Read More

Mcdonald's Market Segmentation

1402 Words | 6 Pages

According to TrackMaven, market segmentation is the process of dividing the market of potential customers into groups, or segments, based on different features. The created segment consists of consumers who will respond to the same marketing strategy and who share the nature of the same interests, needs, or locations. McDonald uses demographic segmentation as their main types of market segmentation. According to Sakshi Natani (2016), McDonald in Malaysia used mainly demographic segmentation, which divided in age, income, family-life cycle and social class.

Read More

United Airlines Market Segmentation

1027 Words | 5 Pages

Answer: (a): Market segmentation is the first step in defining and selecting a target market to pursue and penetrate. Basically, market segmentation is the process of splitting up an overall market into two or more groups/classes of consumers. Each group of consumers is called as a market segment. Each group (or market segment) should be similar in terms of certain characteristics or product/ service needs. In business world, market segmentation is considered to be a most important tool in enabling marketers to better meet customer needs and requirements.

Read More

Market Segmentation Of Unilever

761 Words | 4 Pages

The process of market segmentation involves the division of a market into groups of smaller size whose needs, behaviour and characteristics are distinct from each other. These smaller groups or 'segments ' may require separate marketing strategies. There are four major market segmentation variables namely behavioural, psychographic, geographic and

Read More

Market Segmentation Of Carrefour

1304 Words | 6 Pages

Carrefour had to segment their customers because they had different needs, behaviors, and preferences; therefore, it was difficult for the company to meet every consumer’s personal characteristics (Wedel and Kamakura 2012, p. 6). Carrefour also had to segment their customers because they needed to come up with a marketing mix that will help the firm meet the needs its customers in their target market. Market segmentation refers to the division of a market into segments that are identifiable and similar. These segments refer to a group of people or organizations that have one or more features in common, which prompts to have same product tastes and needs. According to Wedel and Kamakura (2012, p. 6-7), market segmentation is important because it helps the organization to use their resources efficiently and make better strategic decisions.

Read More

Marketing: Marketing Mix In The Ice Cream Industry

1497 Words | 6 Pages

A product is the item that business makes with aim to fulfil the needs and wants of customers. It is also the item that business actually sold to the customers. For our company, our product is the ice cream. (Talloo, 2007, p.154) 6.1.1.1 Product Design- features and quality Our company has designed our products according to the features and quality that all range of customer desires. Our ice cream is made from natural fruits such as

Read More

Dutch Lady Market Segmentation

1004 Words | 5 Pages

1. MARKAT SEGMENTATION Market segmentation is a strategy that is generally used by a company to identify and define the target customers, and provide the supporting data for the marketing plan elements. There are five types of market segmentation which are demographic segmentation, geographic segmentation, psychographic segmentation, benefits segmentation and volume segmentation. • Demographic Segmentation Demographic segmentation is market segmentation according to age, family size, religion, race, gender, income and education. By using this segmentation, a company can categorize the needs of consumers more easily and target its consumers more accurately because demographics can segmented into several markets.

Read More

Reflection On Consumer Behavior

1141 Words | 5 Pages

Introduction At the start of this course, I had no idea what to expect. This is due to the fact that marketing is a field that offers a combination of so many different disciplines such as art, psychology, and statistics. I encounter marketing on a daily basis but have strangely enough not reflected too much about it. Nevertheless, it is a very interesting subject, which deals with promoting and selling services and products.

Read More

Importance Of Design In Our Life

1030 Words | 5 Pages

Product design can fulfil the demands of the customers and they are willing visit the same company again in the future. Referencing to the words of Vonderembse (n.d.),

Read More

More about BSBMG401 Profile The Market

Related Topics

Open Document