Cb Fitness Marketing Plan

1.0 - Executive Summary.
CB Fitness has developed an improved and advanced foam roller for the use in sports rehabilitation and treatment. This is advancement from the standard foam roller used by many athletes, by combining the benefits of both heat and pressure on the muscles. This provides sports athletes with their own simple, cost effective and easily transportable muscle therapy instrument.
Foam rolling, or self-myofascial release, is a term of self-massage in order to release muscle tightness and trigger points. The body weight is used alongside the foam roller to release tension and tightness between the muscles and fascia that surrounds the muscles. The tension is created from repetitive moving patterns experienced by people and

Brochures and leaflets can be designed to promote the product. Posters can also be designed to be placed in sporting venues such as gyms, health centres, and sporting shops. Potential suppliers and investors may benefit from a sales pitch to promote the benefits of the product of which they may not know about of have prior need for.
Technology
Put here what things the product is made for and how it works, like new materials and how it is heated and how this is innovative and never been used before, and how it was discovered that it would be better

4.0 - Market Analysis Summary
There is a huge potential for this product to become the newest innovation in rehabilitation for sporting people. The main market is clearly those that are in professional sports as they put their bodies through immense strain and need them to be in peak physical condition. This product will aid the recovery process for strained or tight muscles in a more promising way than occupational therapy and treatment methods. After successful integration into the professional sporting market, the product can then be presented to other sporting markets and for other recreational

As a small company, we are aware of the disadvantage we have in legal settings, should we come up against larger, more resourceful competitors. However a patent for our unique product will provide us with a degree of protection beyond the first mover advantage by creating that barrier.

6.0 - Web Plan Summary
The website for CB Fitness will be available to customers and potential interested investors. The website will have information on the benefits of the products available alongside the ethos and goals of the products available at CB Fitness. The product will be analysed with diagrams and descriptions of how it works so that it is understandable for all potential customers. Wherever possible, reviews will be added alongside the product so that customers can see what other people think of the product and its benefits.
As the company expands, the website will become a multi product site, listing all products available by CB Fitness so that customers can see other products available and their benefits. The website will have the company logo on it which will further enhance our company and promote our product line.

7.0 - Management