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Barley Executive Summary

2348 Words10 Pages

Barley & Beer Pty Ltd.

Executive summary
Barley and Beer provides an enormous amount of outdoor entertainment furniture in their retail stores in Australia. In NSW and Victoria, there are more than 430 retailers who are selling outdoor furniture and annual revenue for this sector is more than one billion dollars. In the year 2014-15, the growth of online sell increase to 20.1% of total sell and the value was $360.3 million. Lower product price and the assured transportation increased the growth and demand of online furniture market in Australia. The marketing director of Barely & Beer Pty Ltd. should focus to attract the people of New South Wales and Victoria as the vast amount of people are living there and the company has spread the …show more content…

In the year 2014-15, the growth of online sale increased to 20.1% of total sale and the value amounted to $360.3 million. Lower product price and the assured transportation increased the growth and demand of online furniture market in Australia. General furniture market faced a challenging situation over the last five years. One of the reasons for those customers becoming more concerned is regarding the ability to repay the debt. Outdoor furniture is not a product that consumers buy on a regular …show more content…

One is $ 1,200-$1,399 segment and another is $1,400-$1,599 segment. Outdoor furniture is a luxurious product that is not used in every household. Usually, people with a large range of revenues use those products, and that is the reason company usually targets the high-income people in their marketing strategy. But in the Barley & Beer's marketing strategy, they also target the moderate customers in the $200-$399 segment group as they are the largest numbers in NSW and Victoria area. The marketing survey shows that Barley & Beer should bring modification in their market strategy. Also, they need to bring more people from another income group that has less contribution on the current sales of the

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