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Bazaarvoice Executive Summary

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Giving a overview, Bazaarvoice acquired PowerReviews in June 2012, in a $160 million transaction. Both of these companies are known within the ratings and reviews platform services, which is a platform that provides software and services to companies, particularly to manufacturers and retailers engaged in ecommerce, to help them collect and organize ratings and reviews about their product. The PRR platform then transfigures that information to display it on the companies’ websites, informing future purchasers about the products. These platforms are desirable for companies as they help increase sales, decrease product returns and search engine optimization. TR at 97. The platform configures both positive and negative reviews, as the negative ones reiterate that the reviews are authentic. Once you are able to secure people to come to your website or mobile application, the rating and review platform can show how effective the company is at converting them to customers. TR at 96. As described by Bazaarvoice’s executive Mr. Hurt, the PRR platform is a social commerce tool that eases interaction of consumers in the shopping process in ecommerce. There is a user interface and a review forum that allows consumers to rate the product usually on a five star scale and then there is an option to write …show more content…

TR. 964. Bazaarvoice internal documents frequently referred to the IR500 as a measure of their market share with, for example, an email that reads: “From the IR500 data, we know that they have 78 IR500 clients that generated 17 billion in retail sales. We have 148 IR500 clients with about 60 billion in retail sales.” TR at 183. The comparison is between PowerReviews and

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