Red Lobster manipulates social media as mainly just a mass strategy to promote information as well as gather it. For consumers it’s a place to connect and communicate. It Has Changed the way people communicate on a global level involvement. As for Digital marketing Red Lobster makes various uses of social media to promote and attract new items and new customers. Red Lobster has its own Facebook and Twitter account which help promote these items not only to their active customers but also others who may be potential new customers. Also, in order to keep their loyal customer base Red Lobster uses a Microsoft SQL server to input data of it's existing customers such as name, address and birth date, retrieved during customer curiosity online surfing