In terms of minimizing the weaknesses of the company, Red Lobster can improve its limited geographical presence by launching an international marketing and advertising campaign. The best way to achieve this is to work with the food industry managers of particular countries that we wish to do business with. For example, if we wanted to take our franchise to the country of Japan, it would be a good idea to send one of our representatives on a sort of “internship” there to observe the different sensibilities of the restaurant industry within that particular culture. This will provide us with firsthand knowledge and experience for which we can then create international commercials, slogans and academic is designed to appeal to and entice the eating