Emperor Foods, a United States corporation producing prepared foods, successfully markets several product lines of Asian cuisine sold in grocery and specialty stores across much of North America. Reviewing several years of market data on product distribution and consumption, the Board of Directors notices twenty-five percent of gross sales consistently emanate from the Asian-American community thanks to its perceived authenticity. Comparable research also indicates favorable positioning against imported competitors, ordinarily representing several Asian countries in an otherwise diverse marketplace. Deciding to commission an extensive feasibility study, Emperor’s Board of Directors ponder expanding their product line internationally by way