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Dawn Meat Swot Analysis

859 Words4 Pages

Key lessons that Other Organisations Can Learn from Dawn Meats in International Marketing: There are a number of lesson that other companies can learn from Dawn Meats’ international marketing experiences. I believe that Dawn Meat’s has been hugely successful in both the US and French markets, but this did not come without its challenges. There are a number of different tools available that companies can use to analyse the international environment (Lavin, 2015): o PESTLE/PEST analysis – Political, Environmental, Social, Technological, Economic & Legal o SWOT Analysis – Strengths, Weakness, Opportunities & Threats o Porter’s Five Forces Analysis o Hofstede’s Cultural Dimensions In the US, the main challenge for Dawn Meats was proving to the US market that lifting the ban on Irish beef was the right choice, and establishing the reliability and quality of their products. In France, Dawn Meats has lots of competition from …show more content…

One aspect that Dawn Meats can use to their advantage is the low score of Uncertainty Avoidance in America. At a low score of 46, the American population have a willingness to accept new ideas, and try new things (Hofstede, 2015). This should work well for Dawn Meats as they are relatively new to the market, and with that willingness to try new things, they should gain customers in the market quite quickly. They also score low for Long-Term Orientation, with a score of 26 (Hofstede, 2015). This means that Americans are practical, pragmatic, and they have strong ideals on what would be considered “good” or “evil”. Dawn Meats has captured this effectively by emphasising the hormone-free, grass-fed nature of their products – which would evidently be attractive to the American market as Dawn Meats’ practices would be highly considered as good compared to meat practices in the

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