Beauty, Power, And Black Women's Consciousness By G. Wells

346 Words2 Pages
Power is the ability to attain desired goals through governing or swaying another person. Women use socially mandated appearance norms to accomplish their individual ends. Although women deliberately use these norms does not mean they are able to disregard them. What women do or do not do to their hair will always affect the way that others will respond to them, and their power will always either rise or decrease consequently. For the majority of women their appearance remains a more manageable path to power than their actual career success. Hairstyles can serve as significant artifacts for many cultures, because they are both personal and public. Ingrid Banks wrote a book called Hair Matters: Beauty, Power, and Black Women’s Consciousness