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Beer Wars Film Analysis

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Introduction The beer industry in the united states has been strongly reinforced by the beer wars documentary which was shot back in 2009. The film has a full coverage of the differences existing between big corporations and the small corporations in the beer industry. According to the documentary, the large corporations in the beer industry include Coors brewing company, the Millers breweries, and Anheuser-Busch. The small corporations in the beer industry according to the documentary include firms like Moonshot, Stone brewing company, Craft beer, Yuengling and Dogfish head brewery company. The documentary also provides a full coverage of how various advertisement campaigns in the beer industry are carried out and how lobbying activities …show more content…

There are laws which have been made which affect the small-scale companies in the market. For instance, it is a requirement that the brewers should not be used as the distributors in the market and that has made the small companies in the market to face additional expenses in the distribution of the various brews which they have. In the film, it has been found out that the legislation has made the growth of the small companies to be ineffective and that has made them be in the same level of growth. The legislation limiting the small brewers in the US has made the large corporations to have oligopolistic positions in the beer industry because of their success in the …show more content…

In the documentary, Sam is the head of the dogfish breweries company and Rhonda, on the other hand, is the head of the Moonshot brewing company. The two are in the process of finding solutions for their small corporations which they expect to prosper. The two entrepreneurs are looking for effective ways to change the mentality of the government which holds on promoting the large corporations. Sam and Rhonda are seeking to find a breakthrough in the market which is highly dominated by the powerful corporations which have no intentions of relenting on their market power. Through using all true capabilities within their exposal, Sam and Rhonda have decided to battle the dominance of the large corporations in the market and that can be effective in maintaining the competitiveness of the small firms in the market. The large corporations in the market are taking the small corporations as a problem in the current market because they are competitors of the big companies in the market in terms of beer. The small companies in the market are in a position to produce new blends of beer easily with labels and that has threatened the existence of the large corporations in the market. The two entrepreneurs vowed to expose the challenges which the small firms are facing in the market and that could be effective in consideration of changes in the various laws made in the

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