In the MESO analysis, we have discussed the competition of all the countries, including The UK. We have determined that the top competitors in The UK are WooCommerce, Magento, Virtuemart, and Shopify. Shopify has the highest competitive score, and therefore we will use this company to compare with. In this chapter, we will compare BetterBisnes to Shopify based on competitiveness, and see how well BetterBisnes performs against Shopify. Furthermore, we will discuss what the threat is of future competition, and explain how BetterBisnes can counter this threat.
Competitive Strength Weights Shopify BetterBisnes Rating Score Rating Score
Market share 0.12 4 0.48 1 0.12
Unique product 0.07 1 0.07 4 0.28
Design & themes 0.06 4 0.24 3 0.18
Support 0.06 2 0.12 3 0.18
Feature extendibility 0.05 3 0.15 2 0.10
Credibility 0.07 4 0.28 2 0.14
Drop shipping service 0.04 2 0.08 4 0.16
Hosting included 0.02 4 0.08 4 0.08
Price 0.08 2 0.16 3 0.24
Easy to use 0.08 4 0.32 4 0.32
Beginner-friendly 0.07 4 0.28 4 0.28
Marketing 0.06 4 0.24 4 0.24
Flexible 0.07 3 0.21 4 0.28
Customer service 0.07 2 0.14 3 0.21
Image 0.08 4 0.32 1 0.08
Total 1 3.17 2.89
Table 4.1 Competitive strength of Shopify & BetterBisnes
We have used the same KPI’s as in
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The amount you have to pay depends on how the products are classified under UK Trade Tariff. Applying for reduced rate duty is possible for products from specific countries, if you can prove the origin of the products. Claiming VAT and duty charges back or even delaying payments is a possibility for some imports outside the EU. For example, temporarily importing goods to move them to another EU country. Another option of avoiding duty and VAT, could be storing your products in a customs warehouse, where duty is suspended. VAT needs to be paid directly to the HMRC at UK rates. If the products are used for your business, you can reclaim the VAT. The HMRC will send you a form where you can prove you paid the import