Binge Drinking Culture Research

Title: Stop the Binge Drinking Culture Campaign

Introduction: This campaign was organised just to make young NZ women more aware about the consequences of binge alcohol consumption. The purpose of this campaign was mainly to make parents and educators aware about how binge drinking is destroying women lives by giving rise to fatal diseases.

1. This health programme is addressing the issue of binge drinking among women which can lead to violence, depression, cirrhosis, stroke, hypertension, liver damage and obesity. The campaign reported that NZ women have the highest number of sexual partners in the world and cause behind it is binge drinking giving rise to sexually transmitted diseases because they cannot choose their partner when not sober,

a. Age is the main determinant of this health inequality because younger people are more prone to alcohol abuse.

b. Socioeconomic condition causes teenagers to move towards binge drinking. Being surrounded by people who drink, teenagers get easy access to alcohol which increases binge drinking cases. Also, easy access to money paves way for easy access to alcohol while poor economic conditions sometime give rise to frustration indulging teenagers in criminal activities so as to arrange money for alcohol (Green & Potvin, 2002).

c. Gender is another determinant of this inequality because girls are more prone to liver and brain damage, poor decision making and sexual abuse because of it.

d. Education is one more determinant because teenagers who are not properly educated about the consequences of binge drinking are more prone to

This in a way, protected their children and hence prevented their culture from getting affected.

• It engaged Maori and non-maori community by consulting them so as to get their opinions about binge drinking among teenagers and what are their expectations from policy maker’s i.e how can they save their children from getting wasted because of drinking.

6. a) This campaign helped to improve the situation by encouraging society to take the ownership of binge drinking problem, recognising it as a social illness and promoting actions at all levels viz. school, family, community etc. It included the low socioeconomic groups to reduce problem of binge drinking by creating more awareness among them. It suggested to include awareness of alcohol harm in the sex education syllabus in schools. Better access to health services was offered to stop binge drinking among Maori teens.

b) This campaign suggested following changes to reduce