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Underage Drinking Culture

971 Words4 Pages

In the media, alcohol consumption is frequently portrayed as a regular social activity and glorifies both alcohol abuse and underage consumption. These messages are sent through a variety of media platforms such as, television, advertisements (print and digital), and networking websites. The messages being sent to audiences promote and encourage people to partake in such activity. Underage audiences are easily manipulated into believing that what they see in the media, is an accurate representation of social normalities. This is an important topic to examine because the underage drinking culture and alcohol abuse as become a prominent issue in the United States and consequences are deadly. This paper will discuss the use and display of alcohol …show more content…

However, according to Montonen’s Alcohol and the Media, the media believes they are using alcohol topics as a way to teach audiences of the issues at hand (Winett 1997: 358). Montonen disagrees because “‘it creates an illusion that something is being done to address a societal problem’” (Winnett 1997:358); but in reality, the constant exposure is simply making the societal problems worse. The hypodermic needle model, also known as the magic bullet, is known for directly infusing messages to audiences and those messages then are directly accepted due to audience passiveness. The constant viewing of alcohol consumption does not mean audiences are learning from the media, however they begin to believe it is …show more content…

It is evident that media convinces audiences that there is a correct viewpoint of different ideas and it can be difficult for viewers to look past social constructions of the media. Therefore, just because most television shows portray teenagers and college students rapidly consuming alcohol and being intoxicated, it does not mean that that is “normal”. The media is extremely powerful, but it ultimately comes down to a view to create personal beliefs and values. So, when people begin to abuse alcohol, the media makes it seem as if a person’s actions are normal, which makes the issue at hand

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Some reasons for this is that the media likes to glorify alcohol; for example, “borgs” have become a very popular social media trend that includes drinking half a gallon of vodka mixed with flavored water in one sitting. According to Elizabeth Shepard, “75 percent of young teens say that alcohol is easy to require.” This is a huge problem because the three leading causes of death in young adults are car crashes, homicides, and suicides- alcohol being the leading factor in all three (Shepard). Therefore, underage drinking trends contribute to the issue of drunk driving in the United

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589 Words | 3 Pages

Leslie Snyder builds an argument to persuade the audience that exposure to alcohol advertising increases alcohol consumption in youth by using evidence, such as facts or examples, to support her claims. Snyder proves that alcohol related advertising was due to the increase in drinking. Money spent on alcohol related advertising was also due to an increase in drinking. Snyder also explains when an under age drinker is exposed to high levels of alcohol advertisements the results are increased rather than decreased. Snyder uses these few examples to support her claim that the money spent on alcohol advertising and the exposure to alcohol advertising affects alcohol consumption by youth.

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To counteract major alcohol consumption many universities are ironically opting to sell alcoholic beverages inside their stadiums. There logic is that by selling alcohol they can monitor and limit the number of drinks

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Advocates and supporters of lowering the MLDA 21 to 18 allows young adults the right to make decisions about the consumption of alcohol. As the age of 18 entails an individual to legally become a young adult, receiving the “[rights] and responsibilities [required] to vote… and purchase cigarettes…” (Chiappetta), being prosecuted and tried as an adult, serve on juries, getting married, and drafting to the military – in which dangers the lives of themselves and others surrounding them. As lowering the MLDA from 21 to 18 will lessen the excitement to break the law for consuming alcohol finding the balance between moderation and consumption will become less taboo for workforce individuals and incoming university students. While allowing the consumption of alcohol in regulated and licensed environments and establishments as opposed to unsupervised house parties or fraternity houses “decreases the likelihood of danger and [controversial] actions” (McCardell). Advocates and adversaries of lowering the MLDA 21 both establish the safety of individuals who consume alcohol is always top priority.

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1024 Words | 5 Pages

The media portrays drinking as fun and as an activity that leads to happiness and as a social lubricant to improve social interaction. The first video that talks about the social part of drinking is the video “Hereditary vs Environmental Video Infographic.” This video talks about the different sides of this discussion and shows the evidence of both environmental aspects and hereditary evidence. This video also breaks down which regions drink more, the correlation between education and drinking and family income as it relates to drinking. This section of the paper will be focusing on the social environmental aspects of drinking that are presented in this video.

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“Malcolm and Antell (2001) argue that alcohol abuse and its related problems are not entirely objective phenomena; they also involve interpretation and stigmatization of deviant behavior” (Leon-Guerrero 2014). This could be because we view our older siblings, parents, and friends drinking and changes our perspective. For example, drinking is seen in media like music videos, television commercials and reality shows. This attracts the adolescents thinking drinking is a cool thing to do. For instance, during high school if you drink, you would be socially accepted but if you don’t then you can be considered an outcast.

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769 Words | 4 Pages

Alcohol abuse and alcoholism seems like an issue that keeps getting increasingly worse each year in the United States. According to USA Today and Centers for Disease Control and Prevention both say that approximately 6 people die from alcohol poisoning, caused from binge drinking, each day, which amounts to roughly 2,200 people each year. The National Institute on Alcohol Abuse and Alcoholism says that “In 2013 an estimated 697,000 adolescents ages 12–17 (2.8 percent of this age group) had an [alcohol use disorder]” (“Alcohol Facts”). Something has to stop and something has to change from preventing this more because 6 people dying each day from binge drinking alone is a lot, not to mention that 12-17 year olds are having alcohol problems at such a young age. Lowering the drinking age will enforce this act even more, promoting more drinking in fact.

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620 Words | 3 Pages

This kind of advertisements are dangerous mainly for young adults who are impacted by media and try most products that are advertised. Over exposure of alcohol advertising promotes young ones to try products they are not suppose to. Advertising of different beverages can be harmful to the underage drinking group, especially to high school students. Certain commercials can have a positive or negative meaning on one's values, and behavior of the youth in the nation. The normal media for the exposure of alcohol is on television, social media ads, magazines, and etc.

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1693 Words | 7 Pages

A poll taken on July 2014 asked the public opinion of US adults for lowering the US legal drinking age from 21 to 18. Approximately 74% of the people opposed the idea, whereas roughly 25% of the people supported the idea ("Public Opinion" 1). The statistics indicate satisfaction among the majority of the people; however, with the current laws many issues arise that must be addressed concerning alcohol use. For starters, studies show an increase of dangerous drinking habits among young adults (Hall 2). In addition, the enforcement of the drinking laws and education on alcohol is insubstantial (Moyse, Fonder 3).

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903 Words | 4 Pages

By the time they are high school seniors, seventy-two percent teenagers say they have already consumed alcohol. Proper education at younger ages is needed for our country’s youth to learn the proper use of alcohol through experimentation with their own limits in safe environments.

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1560 Words | 7 Pages

The Higher Education of Drinking College is a place for higher learning. It is a time when young adults are exploring themselves as individuals, expanding not only their academic horizons but for many, it’s their first time being on their own socially. Young adults find themselves making many decisions. These choices involve attending class, completing assignments and possibly engaging in behaviors that could impact their own personal health and safety. Sometimes they are faced with decisions that involve the use of various substances including alcohol.

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617 Words | 3 Pages

Apparently alcohol is considered okay to drink and or normal to society. People worldwide accept alcohol as in their daily life. Alcohol being accepted may lead the person to use the alcohol more abusively. This shows how people can be irresponsible with alcohol when being socially accepted worldwide. No matter what age the person is for example varying to the age of one or the age of one hundred years old.

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669 Words | 3 Pages

Alcohol companies should not be advertising so much so that the underage population is not exposed to something that is not meant for them. Alcohol companies should cut down on advertising because it influences young people to drink alcohol which is dangerous and illegal. From 2001 to 2007, youth exposure to alcohol product advertising on television rose by 38 percent (Jernigan). This proves that the advertising to the youth is not only reaching

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579 Words | 3 Pages

Experimentation with alcohol and other substances typically starts during adolescence. Recent statistics from the National Institute of Health reported that by late adolescence 78.2% of US adolescents had consumed alcohol, the opportunity to use illicit drugs was reported by 81.4%, drug use by 42.5%, and drug abuse by 16.4%,” (2012). With statistics like these, it is important to investigate the issue of alcohol and substance abuse in the adolescents from many different angles. There are many programs in the United States that address the problem of alcohol and substance abuse once it materializes into a bigger problem. This research aims to address the problem before that happens.

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950 Words | 4 Pages

Today in the United States about 4,358 people under the age of 21 years old die each year from alcohol-related car crashes, homicides, suicides, alcohol poisoning, and other injuries such as falls, burns, and even drowning. More than 190,000 people under the age of 21 visited an emergency room for alcohol related reasons in 2008 alone. Alcohol related motor vehicle crashes kill someone every 31 minutes and non-fatally injure someone every two minutes. That’s a lot of people gone because they wanted to go out and party and not think about the consequences ahead. In this essay I’m gonna give you information to why Underage Drinking is very very bad for you.

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