ipl-logo

Persuasive Essay On Alcohol Research Paper

669 Words3 Pages

Alcohol companies spend close to $2 billion every year advertising in the United States alone. From 2001 to 2007, they aired more than 2 million television ads and published more than 20,000 magazine advertisements (Jernigan). This shows that there is plenty of advertising for alcohol, and that means more opportunities to reach the preferred audience. However, this also means that the ads also reach younger people that are below the legal drinking age. This in turn influences underage drinking which can lead to dangers such as drunk driving, alcohol poisoning, and aggressive behavior. Alcohol companies should not be advertising so much so that the underage population is not exposed to something that is not meant for them.
Alcohol companies should cut down on advertising because it influences young people to drink alcohol which is dangerous and illegal. From 2001 to 2007, youth exposure to alcohol product advertising on television rose by 38 percent (Jernigan). This proves that the advertising to the youth is not only reaching …show more content…

Not only is the over-consumption of alcohol a problem with adults, it is a problem with people under the age of 21 as well. In a 2004 study by the University of Southern California, they found that for 7th graders just one standard deviation increase of watching alcohol television advertisements showed a statistical increase of alcohol use in the next year. Specifically beer use of 44%, 34% use of wine or other liquor, and use of 3-drink episodes at 26% (Stacy). This is a direct correlation to alcohol advertisements and alcohol consumption. Alcohol advertising studies has shown that the commercial advertising of alcohol prompts young people to drink. This is a big deal because it proves how influential commercials can be. If alcohol advertising decreased both youth consumption and adult overconsumption of alcohol will decrease which would solve two problems at

Show More
Related
576 Words | 3 Pages

Some reasons for this is that the media likes to glorify alcohol; for example, “borgs” have become a very popular social media trend that includes drinking half a gallon of vodka mixed with flavored water in one sitting. According to Elizabeth Shepard, “75 percent of young teens say that alcohol is easy to require.” This is a huge problem because the three leading causes of death in young adults are car crashes, homicides, and suicides- alcohol being the leading factor in all three (Shepard). Therefore, underage drinking trends contribute to the issue of drunk driving in the United

Read More
598 Words | 3 Pages

For its music or sound effects? Unfortunately, these are common advertising techniques exploited by the alcoholic industry to glorify drinking and to attract young, underage consumers. Though the alcoholic industry, which spends about two billion dollars a year on advertising, denies this, research proves otherwise. According to a national survey, 11 to 13 year-olds watch about 27.7 hours of television each week, and thus, witness drinking or alcoholic references regularly. Specifically in 1996, children aged nine to eleven became so exposed to drinking advertisements that they recognized Budweiser Frogs more often than age appropriate animated characters, such as Tony the Tiger or Power Rangers.

Read More
318 Words | 2 Pages

A long time ago or maybe a few days ago never mind I can’t remember but it was in the past when I met her. Who is her you may ask Myah is the her Myah Mitchell. This girl is someone who changed the future without trying this is her story. Myah Mitchell was the meanest girl at Winchester High school she made up lies about students hurt their feelings but today Myah would meet her match .

Read More
426 Words | 2 Pages

How does advertisements relate to the underage consumption of alcohol? In “Effects of Alcohol Advertising Exposure on Drinking Among Youth”, Leslie Snyder writes about the danger of alcohol advertising and how it affects teens who are exposed to it. To get the claim across, Snyder uses ethics, emotion, and reason to argue against some alcohol advertisements’ methods. To prove the hypothesis that advertisements affects youth drinking, Snyder makes telephone surveys and incorporates the data into the article.

Read More
589 Words | 3 Pages

Leslie Snyder builds an argument to persuade the audience that exposure to alcohol advertising increases alcohol consumption in youth by using evidence, such as facts or examples, to support her claims. Snyder proves that alcohol related advertising was due to the increase in drinking. Money spent on alcohol related advertising was also due to an increase in drinking. Snyder also explains when an under age drinker is exposed to high levels of alcohol advertisements the results are increased rather than decreased. Snyder uses these few examples to support her claim that the money spent on alcohol advertising and the exposure to alcohol advertising affects alcohol consumption by youth.

Read More
818 Words | 4 Pages

Statics show that the most common source of alcohol among 18- to 20-year olds is from their 21- to 24-year-old peers. As presented by the drinkingage, a website with the pros and cons of reducing the drinking age, reducing the drinking age will would give high schoolers and even middle schoolers easier access to alcohol. As the drinking age would be reduce the chance of keeping younger children away from the presence of alcohol would be diminished as well. As the high school is effected so is the grade school, as the senior is introduced to alcohol so is the 6th grader, reducing the drink age will cause great harm not just to the allowed genera As the high school is effected so is the grade school, as the senior is introduced to alcohol so is the 6th grader, reducing the drink age will cause great harm not just to the allowed generation but also the younger generation beneath

Read More
742 Words | 3 Pages

By leveraging the viral nature of social media, these campaigns amplify their reach exponentially. Furthermore, these ads are strategically timed to coincide with holidays or events associated with increased alcohol consumption, such as New Year's Eve or prom season. By aligning their messaging with these occasions, campaigns capitalize on heightened awareness and receptivity among the public, amplifying the relevance and urgency of their messages. This temporal alignment ensures that the ads resonate with audiences when they are most susceptible to the risks of drunk driving, prompting them to reconsider their behaviors and take preventive action. Despite their noble intentions and undeniable impact, "Stop the Violence" drunk driving ads are not without challenges and criticisms.

Read More
1409 Words | 6 Pages

Introduction Alcohol is one of the oldest beverages in humanity history. This paper will be studying and reviewing American television advertisements of alcohol with focus on American beer. The paper will be looking at the rate that Americans consume alcohol, and how television advertisements portray gender and race, and their target audience. Additionally, an explanation of what the paper considers to be alcohol. Alcohol is defined as a colorless flammable liquid which is produced by the natural fermentation of sugars and is the intoxicating constituent of wine, beer, spirits, and other drinks.

Read More
646 Words | 3 Pages

The consumption of alcohol has always been a controversial topic all over the world. The legal age to drink any alcoholic beverages has been causing conflict for centuries. In many nations, the legal age to drink is 18 and many of the times even lower than 18. As a result, many adolescents have the tendency to get drunk because they view harmful products to be pleasing. They don’t realize that drinking from a young age can cause them to have detrimental damages within themselves.

Read More
620 Words | 3 Pages

Researchers have now established that alcohol advertising who target youth, results in increased alcohol consumption. Advertisements of alcohol

Read More
906 Words | 4 Pages

Analysis on Alcohol Ads We live in a time characterized by an “I want it now” attitude. This creates a cutthroat competition between companies for the consumer’s business. Three different ads from the same Esquire magazine issue show different alcoholic drinks, which demonstrate how each advertisement appeals to different needs. As reported by these ads, when one consumes these beverages one will experience those extravagant parties, attract the company of beautiful women, or feeling of accomplishment.

Read More
1693 Words | 7 Pages

A poll taken on July 2014 asked the public opinion of US adults for lowering the US legal drinking age from 21 to 18. Approximately 74% of the people opposed the idea, whereas roughly 25% of the people supported the idea ("Public Opinion" 1). The statistics indicate satisfaction among the majority of the people; however, with the current laws many issues arise that must be addressed concerning alcohol use. For starters, studies show an increase of dangerous drinking habits among young adults (Hall 2). In addition, the enforcement of the drinking laws and education on alcohol is insubstantial (Moyse, Fonder 3).

Read More
903 Words | 4 Pages

By the time they are high school seniors, seventy-two percent teenagers say they have already consumed alcohol. Proper education at younger ages is needed for our country’s youth to learn the proper use of alcohol through experimentation with their own limits in safe environments.

Read More
847 Words | 4 Pages

It apears that children who exprienced drinking at young age will also continously and habitually drink in the future once they grow up. They do not simple do this occasionally but it has become a frequent and habitual addiction (Christiansen et al. 7). In totality, drinking alcoholic beverages of teenagers is not is unhealthy, unsafe, and unacceptable. More and likely teens that drink are trailing behind in their education because of how alcohol affects them so bad. Some parents allow their children drink alcoholic beverages under certain circumstances with their

Read More
1114 Words | 5 Pages

It goes without saying that in the United States underage drinking is a major cause for concern. Yet many are unaware of just how significant a problem underage drinking is. The facts reveal that alcohol has become the drug of choice for the vast majority of youth in the United States and the pervasiveness of alcohol puts every state, community, and family at risk. The question that we ask ourselves today is alcohol really harming to our youth and if so what should we do about it as parents, siblings, and friends who are affected by the abuse of this drug by young adults we know.

Read More

More about Persuasive Essay On Alcohol Research Paper

Related Topics

Open Document