How does advertisements relate to the underage consumption of alcohol? In “Effects of Alcohol Advertising Exposure on Drinking Among Youth”, Leslie Snyder writes about the danger of alcohol advertising and how it affects teens who are exposed to it. To get the claim across, Snyder uses ethics, emotion, and reason to argue against some alcohol advertisements’ methods.
To prove the hypothesis that advertisements affects youth drinking, Snyder makes telephone surveys and incorporates the data into the article. Snyder uses the percentages of the average alcohol consumption of a certain age contrasting to the amount of time to support her claim. In the graphs provided, it can pinpointed that for “a 20-year-old man who saw few alcohol advertisements...was predicted to have 9 alcoholic drinks in the past month compared with 16 drink if he saw many advertisements”(Synder 5).
Snyder uses fear and caution to attract the readers to her statement against the exposures that lead youths drinking. In the article, she states that underage kids “who consume approximately 20% of all alcoholic drinks...are involved in twice as many fatal car crashes while drinking”(Snyder 1). She list other negative effects of
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Furthermore, one can infer that the more a teen is exposed to the campaigning of liquor companies, the larger chance of them drinking. As commonly known, drinking under the drinking age of twenty one is illegal, and one can be fined for doing such. Another hypothesis Snyder presents is that is relationship comparing “environment[s] with...greater or fewer alcohol advertisements”(Snyder 2). This acknowledges the fact that since alcohol advertisements lead to more drinking and drinking can lead to negative effects stated, places with more alcohol campaigning will be less safe that environments