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Blue Apron Swot Analysis Essay

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SWOT analysis of Blue Apron

Strengths
Blue Apron delivers value both to its customers and suppliers. For its customers, Blue Apron offers the opportunity to learn to cook delicious new recipes with seasonal ingredients at a better value than the local grocery store. The recipes are picturesque, with written instructions very lucidly. The business model focuses on removing the biggest obstacle to cooking – deciding what to cook. The service is convenient, offering free delivery in refrigerated boxes whenever best fits the customer’s schedule. The step-by-step recipes are appropriate for beginner and experienced cooks alike. The menus, which change weekly based on seasonal needs, are created by the culinary team and renowned guest chefs. For its suppliers, Blue Apron works with family-run farmers and artisans to source the highest quality ingredients. On the recipe cards, they provide an information sheet that highlights the farms which provided the produce alongside information about how to cut and cook.
Blue Apron’s offering is effective because it targets the planning steps of the job. By providing all the ingredients, they take …show more content…

To experience the benefits, the company offers many introductory offers or gives $30 off the first delivery. Its aim to make customers realize the time and money they are saving if they opt for Blue Apron. It realizes heavily on customer feedback on social networking websites and word of mouth marketing. Social Networking website such as Facebook has 1.5 million followers where existing customers regularly engage in sharing what they cook and recipe tips for more efficient cooking. If people hear about their family and friends who are using Blue Apron, they tend to be curious about it and engage in detailed conversation on how it works and their experience. This becomes a strong source of marketing, since people believe in things more from their known

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