Who is the target Audience? Since the campaign is on educating people about deforestation, the targeted audience would be people who use paper excessively and pose a threat to the environment, as deforestation drives climate change and the loss of habitats of thousands of species. The target audience for this advertisement based on what was just specified, would be people aged between twelve and fifty. There is no evidence to suggest that it is aimed at a specific race or gender, so we would assume that there is no limit on those areas. What mood does the advertisement create? What Persuasive Techniques are being used? The mode of appeal is very clear in this advertisement. Fear or (emotional appeal). The emotional appeal is a major factor of WFF campaigns, associating acts with negative effects. This creates tension and practically demands the attention of the receiver. When the fear factor is established, the receiver is then presented with a solution to the problem. As the caption states, it urges the receiver to stand up and take action. This appeal makes the advertisement stick in the receivers’ mind, and over time has the capability to change their attitudes, be it on a conscious or sub-conscious level. …show more content…
This campaign seeks to hook people’s attention by the use of semiotics. Here, the strategic use of a dull colour palette communicates a sense of despair and sadness. The mostly green and luscious forest is in stark contrast to the brown tarnish of destruction. This is to symbolise the eating away of our source of air, or out lungs (the trees). It also boldly states ‘Before it’s too late’. By doing so, attempts to challenge the viewer to shake off their sense of apathy and ignorance by taking